Hugo Villafana
Consultant @Deloitte
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WORK HISTORY
Consultant @Deloitte
US
Led an end to end CDP rollout from requirements to activation, stood up clean schemas, identity strategy, consent controls, and destinations so marketing, product, and data teams could activate trustworthy profiles fast-Built a scalable experimentation program, intake and prioritization, test design, QA runbooks, A4T style alignment, and readouts that made wins repeatable and tied directly to KPIs-Automated data quality checks in SQL and Python, caught broken events before release, tightened taxonomy and naming standards, and cut noisy reporting so stakeholders trusted the numbers-Delivered executive ready dashboards and narrative summaries that clarified engagement and funnel trends, shortened decision cycles, and guided roadmap tradeoffs with evidence-Ran tight PMO governance, stakeholder maps, weekly steering, RAID and change control, coordinated web and mobile releases with phased rollouts and holdouts, and de risked launches while keeping scope and timeline visible.
EDUCATION
University of Southern California
Bachelor's degree, Aerospace, Aeronautical and Astronautical Engineering
University of Southern California
Master's degree, Aerospace, Aeronautical and Astronautical Engineering
ABOUT HUGO VILLAFANA
At Deloitte, the team I work with specializes in delivering impactful Real-Time CDP implementations. Over the past 3.5+ years, I have focused on aligning executive objectives with actionable data products, customer journeys, and experiments that enable seamless activation across marketing, product, and engineering teams. My collaborative efforts keep project scope, risks, and timelines transparent to support informed decision-making. With over five years of experience as a Business Technology Consultant, I am committed to leveraging technical expertise in data analytics and engineering to deliver innovative solutions that empower organizations to achieve measurable results. Our mission is to optimize cross-functional collaboration and ensure scalable growth through technology-driven strategies.
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