Hugo Laing
Head of Performance Marketing @JustWatch
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WORK HISTORY
Head of Performance Marketing @JustWatch
Berlin, DE
JustWatch Media helps entertainment brands around the world get to grips with new challenges and opportunities. From blockbuster movies, award winning shows, major sporting events and console games, we buy media for our clients across the major digital platforms.Our media buying capabilities are powered by JustWatch The Streaming Guide. Live and localized in over 130 markets, it is the biggest streaming guide in the world, billions of data points from over movies & shows and tens of millions of users, which means we understand audiences and content better.We have offices in Berlin, Munich, Paris, Rome, London and New York. Our mission is to connect entertainment fans with their favorite content worldwide-I lead a team of digital advertising experts who collaborate with our incredible Campaigns, BI, MarTech, and Design teams to ensure we remain at the cutting edge of entertainment marketing for the world\'s largest movie studios and streaming services. We also oversee all digital advertising for The Streaming Guide.
EDUCATION
Leeds College of Music
Bachelor of Arts - BA, Popular Music (Accelerated)
University of Leeds
Bachelor of Science - BS, Biology (Year 1)
ABOUT HUGO LAING
I’m a Google and Meta-certified digital marketing lead with over 10 years of experience across the entertainment and tech sectors.I’ve had the pleasure of working on campaigns for Amazon Prime Video, Disney, Universal Pictures, BBC, Sony Music, Microsoft, Apple, Boiler Room, and The Beatport Group.I have a strong track record of exceeding revenue, subscription, and audience goals through seven-figure paid media campaigns for global brands, streaming platforms, e-commerce stores, music companies, and live event organisers.I also deliver digital marketing training, speak on industry panels, and stay actively engaged in the fast-evolving world of digital media through ongoing self-directed learning.My core strengths include paid social, paid search, CRM, web analytics, and team development.
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