Hugh McPherson

About Hugh McPherson

LEADER • STRATEGIST • FILMMAKERAfter three decades in radio, I became known as the guy who could fix the unfixable.34 underperforming stations — 34 turnarounds = record revenues and profits!Losses became record-breaking revenue. Struggling teams became market leaders.I didn’t just manage stations — I rebuilt cultures, retrained sellers, reinvigorated brands and reignited belief from the inside out and the numbers were HUGE:• 34 underperforming stations — 34 turnarounds• Record-setting revenues and profits• Marconi nominations, six-figure bonuses• 300% EBITA growth in select marketsWhat drives me isn’t spreadsheets — it’s stories. I used storytelling in sales and sales management, and that same instinct now fuels my writing and my films.Stepping out of radio wasn’t a detour — it was me finally building something on my own terms. I launched a digital ad company, built Copper Wire Productions®, wrote screenplays, and pushed projects from “nice idea” to “let’s roll camera.” Filmmaking sharpened every skill I already had — clarity, pressure-cooking fast decisions, and getting people locked in on a shared vision.I lead teams the same way I lead a set:• Strong direction, no fluff• Creative problem-solving on the fly• A culture where people actually feel inspired• Zero wasted motion — in scripts, on set, or in a sales orgI fix what’s broken, amplify what works, and build environments where talented people can do the best work of their careers. Creativity and performance aren’t opposites — they’re accelerants.That’s the energy I’m bringing into my next chapter.“I didn’t go to film school. I went to films.” — Quentin Tarantino

Experience

1. Chief Executive Officer

   Copper Wire Productions

   Jan 2015 — Present · Hollywood, FL, US

   I founded Copper Wire Productions® to bring bold, original storytelling to life as an independent filmmaker based in Hollywood. From the ground up, we built a production company driven by high-concept, commercially viable films that captivate audiences and deliver strong ROI for investors.We are currently developing a slate of 10 diverse films—from romantic comedies to dramas to high-energy action—anchored by a fun, wild, and unforgettable romcom.At Copper Wire Productions©, we’ve assembled a powerhouse team of top producers, award-winning directors, acclaimed composers, and A-list talent to craft films that entertain, inspire, and resonate with audiences worldwide.The mission? Elevate independent cinema with fresh ideas, compelling storytelling, and top-tier production value.Let’s create something extraordinary!

Education

• Ohio School of Broadcasting

  Radio broadcasting & operations, radio advertising

Skills

• Sales Management
• Advertising
• Sales Process
• Sponsorship
• P&L Management
• Direct Sales
• Radio
• Expense Management
• Social Media Marketing
• Coaching
• Marketing
• Strategic Planning
• Expenditure Control
• Advertising Sales
• Digital Media
• Sales Operations
• Business Development
• Sales
• Radio Broadcasting
• Broadcast
• Leadership
• Broadcasting
• Strategy
• Event Management
• Selling
• Management
• New Media
• Training
• Radio Promotions
• New Business Development
• Executive Management
• Entrepreneurship