Hugh Cameron
Chairman @PHD
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WORK HISTORY
Chairman @PHD
2016 onwards Chairman - Part of leadership team that has driven PHD in UK to new levels of success built around challenger culture and mindset, helping to win clients including VW Group, HSBC, PWC - Marketing Week Agency of the Year, Campaign Network of the Year, Media Agency of the Year 2016 - Sunday Times Best Companies To Work For four years running - Co-author of Overthrow II - 10 strategies from the new wave of challengers- Developing PHD\'s next generation performance marketing and media offering - Chair/panelist at events including Cannes Lions, Milken Institute London, D & AD Festival 20••••16 Chief Brand Development Officer - Transferring PHD UK successes and clients across PHD network; Mondelez, Enterprise, Expedia, The Guardian, Funding Circle into multi market relationships- Co authorship of PHD\'s thought leadership book Overthrow - Global sports and entertainment platform and sponsorship development working with Fuse - Joint authorship of PHD book \'Overthrow\' exploring challenger brand behaviour 2008-13 Chief Strategy Officer - Joined a new PHD leadership team to turnaround the business, following a period of instability and client defection, with mission to restore growth, creativity and strategic reputation - Became Marketing Magazine\'s Agency of the year three years running (2010-12), Campaign\'s Media Agency of the year 2010, 2011 and 2013 Grand Prix winner- Agenda setting brand communications thinking and output across clients including Cadbury\'s, The Guardian, Mondelez, Sainsbury\'s, Warner Bros and Enterprise- Development of Guardian \'open\' brand strategy leading to \'Three Little Pigs\' film (multiple Cannes winner 2012)- Led PHD\'s Cadbury London 2012 Olympic sponsorship team including development of landmark AFP - Champion and author of PHD\'s brand ethos
EDUCATION
University of Oxford
BA, History
ABOUT HUGH CAMERON
Leader in marketing services and creative industries blending business, brand and communications strategy expertise with agency and client management. A challenger by nature my career spans global advertising agencies, market defining media and PR agencies and successful independent businesses. Working with brands that aspire to shape culture through content and digital activity has led to high points in recent times. Catalyst, collaborator, challenger and counsel for brands and agency teams when change is imperative.
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