Hugh Allyn
- Role
- Field Marketing Director at FICO
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Hugh Allyn
I\'m a proven marketing \"do-it-all\" leader who can successfully integrate product…
Experience
Field Marketing Director
Oct 2017 — Present
Leads a team responsible for driving and accelerating the $200M+ North American sales pipeline for FICO’s Decision Management Suite (DMS) solution. • Designs and executes multi-channel marketing campaigns that build awareness, engage prospects, and advance customers through the sales cycle—always with a focus on maximizing the budget’s ROI. • Identifies and manages industry vertical and partnership opportunities within FICO’s overall long-term strategy. • Maintains ongoing relationships with sales and product development teams, key customer accounts, academic institutions, industry analysts, and regulatory authorities as needed.
Education
Duke University - The Fuqua School of Business
MBA
2005 — 2007
United States Military Academy at West Point
Bachelor's Degree, Civil Engineering
1995 — 1999
Skills
- Analysis
- Integrated Marketing
- Strategic Planning
- Marketing Strategy
- Customer Relationship Management (Crm)
- Segmentation
- Start-Ups
- Strategic Partnerships
- Credit Cards
- Marketing
- Business Process Improvement
- Crm
- Product Management
- Forecasting
- Business Planning
- Strategy
- Product Marketing
- Relationship Management
- Business Development
- Management
- Expense Reports
- Process Improvement
- Data Modeling
- Product Development
- Saas
- Sales Enablement
- Project Finance
- Performance Management
- P&L Management
- Microsoft Office
- Operational Planning
- Change Management
- Risk Management
- Mergers & Acquisitions
- Budgets
- Competitive Analysis
- Leadership
- Cross-Functional Team Leadership
- Re-Engineering
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