Heather Lamonda

About Heather Lamonda

Results-oriented brand storyteller and content manager. Published novelist with over a decade of experience developing engaging content, analyzing and reporting on campaign performance, and partnering with key stakeholders to create a strong brand. Highly organized and detail-oriented; adept at analyzing data and insights to develop and execute content initiatives that drive conversion and engagement. Experienced negotiator and project manager who thrives working with cross-functional teams to accomplish goals. I believe the key to good content management is remembering that there is a human on the other end of the content strategy. It\'s my job to get to know them, engage them with good storytelling that makes an emotional connection, and tell them - plainly - how the brand can help solve their problems. I have to respect their time if I want them to respect my brand. As a customer, few things infuriate me more than wasting time with re-purposed fluff plunked on a site to check a box on a marketer\'s to-do list. The titles in my work experience may differ, but they all carry the common threads of collaboration, understanding what the data is saying, and telling compelling stories to engage stakeholders and drive results.

Experience

1. Marketing Manager

   Booksweeps

   Jul 2021 — Present

   Manage all day-to-day operations for BookSweeps, a service to help authors grow their platforms,including project management, determining schedule of promotions, overseeing the customer inbox,author and reader newsletters, and managing the team.• Grew email subscriber list by 28% while doubling click-to-open rates.• Identified pain points in customer experience and reduced customer complaints by streamliningprocesses and developing a cohesive brand voice and customer service experience.

Education

• Maryville University of Saint Louis

  BA, Communications

  2004 — 2007