Eugene Hu
Global Brand Partnerships Manager @Ledger
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WORK HISTORY
Global Brand Partnerships Manager @Ledger
Leading member of the Ledger Brand & Communications team, guiding both strategy and execution for the brand\'s culture marketing arm.• Responsible for launching new product lines and cultivated strategic partnerships with Sotheby\'s, Nike, Fendi, and other top-tier brands, leading to global recognition and driving over $10 bn in earned media impressions • Championed Ledger’s brand evolution by collaborating with Key Opinion Leaders (KOL) across various industries such as art, music, fashion, sports, and gaming.• Spearheaded omni-channel placements of the Ledger Nano, including showcases at key cultural moments such as The Met Gala, Coachella, Art Basel and WWE’s Wrestlemania• Played a pivotal role in Ledger\'s experiential marketing plan, notably contributing to the success of two world class level keynote events known as Ledger Op3n. The 2022 Ledger Op3n in Paris was a landmark moment for the company, raising its profile to considerable new heights.
EDUCATION
Kyoto University
Kyoto Consortium of Japanese Studies
SKILLS
ABOUT EUGENE HU
Global Brand Partnerships
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