Huda Merchant

About Huda Merchant

TLDR: I build brands with an editor\'s eye and a marketer\'s mind Hi, I’m Huda! A marketing + creative professional with 8+ years of experience in brand marketing, creative strategy, product marketing, content marketing, and community building in India and Saudi Arabia. I currently work at WTF, where I’m building the editorial and community vertical, and also working on developing new YouTube-first IPs.Before this, I spent over 5 years at one of India’s leading fintech startup,\'Digit Insurance\', growing from a content marketer to the brand lead; doing everything from celeb-led campaigns, product launches, and brand initiatives to ui journeys and full-funnel content ecosystems. I’ve also spent some time on the ad-agency side, working on brands like HomeLane, Practo, Van Heusen Woman, and McAfee, and on the editorial side with The Saudi Gazette, and The Bombay Review.Outside of the \"corporate lens\", I’m a bookish woman. I built ‘Jeddah Reads’ (now \'Bookish Culture\') in Saudi Arabia to inspire a culture of reading in a city that barely read, via online & offline projects. I\'ve also been a speaker at TEDx Pune and the Emirates Airline Festival of Literature, Dubai where I\'ve spoken about building a reading culture, and the power of words in a chaotic world. If you’re looking to connect with someone who can switch between a Substack draft, a strategy deck, a brand archetype map, and a dinner conversation on the works of Elif Shafak or Adam Grant; you’ve stumbled upon the right person

Experience

1. Senior Manager - Community, Editorial Content & Partnerships

   WTF

   Mar 2025 — Present · Bengaluru, IN

   Leading WTF\'s community & editorial vertical + building new IPs

Education

• Delhi Public School Jeddah

  High School

• Symbiosis Institute Of Media And Communication, Pune

  Bachelors in Media Studies

• Delhi Public School, Pune

  Middle School

• International Indian School, Jeddah

  High School

• MICA

  PGDM