Huda Charkatli
Vuse Traditional Retail Campaign Executive @BAT
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WORK HISTORY
Vuse Traditional Retail Campaign Executive @BAT
Montreal, QC, CA
Demonstrated strong leadership and strategic planning skills in campaign execution and stakeholder management.Designed and implemented innovative engagement programs that boosted visibility and consumer interaction. Led successful product launches like Vuse Ultra & other cross-functional campaigns. Focused on measurable outcomes, ensuring campaigns delivered strong ROI and enhanced customer experience.Spearheaded the 2026 Traditional Retail strategy by developing scalable frameworks & messaging content for campaigns based on market insights.Partnered with diverse teams to deliver seamless activations and strengthen brand presence.
EDUCATION
McGill University
Bachelor of Arts (B.A.), Psychology
SKILLS
ABOUT HUDA CHARKATLI
Dynamic marketing and commercial strategy professional with a strong foundation in consumer insights, campaign execution, and data-driven decision-making. Over 8 years of experience spanning retail activation, vaping campaigns, market performance analysis, and digital operations within the FMCG industry.Fluent in English, French, and Arabic, with a strong academic background in Psychology and Behavioral Science. Passionate about leveraging insights and creativity to drive growth and deliver measurable results.
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