Siddharth Srivastava

About Siddharth Srivastava

As a Principal Product Manager (Technical) at Amazon, I manage end-to-end reporting and insights products and solutions for Amazon Advertising, enabling advertisers and agencies to monitor and optimize their ad campaign performance. With over 12 years of experience in product management, I have delivered customer-centric and data-driven products and services across various domains, such as Search, Machine Learning, and Shopping Experience.I leverage my strong analytical skills and data science background to identify opportunities for enhancing customer and seller experience, reducing costs, and increasing revenue. I work cross-functionally with engineering, marketing, retail, legal, and privacy teams. I am passionate about solving complex business problems using innovative and scalable solutions that create value for customers and the company.

Experience

1. Principal Product Manager (Technical)

   Amazon

   Mar 2017 — Present · Seattle, WA, US

   Principal Product Manager - Amazon Advertising Publisher Technologies (Aug 2022 onwards)- Setting up and managing multiple domains- Reporting, Insights, Creative Management, Ad Serving, Auctions- in a new organization building solutions to help Ad Publishers monetize their inventory- Developing team charter, vision and setting up short and long term roadmapsPrincipal Product Manager - Amazon Advertising Measurement and Reporting (Global)(Jan 2018 - Aug 2022)- Manage end-to-end Reporting Experience for Amazon Advertising; Building Reporting and Insights Tools and Reporting APIs for Amazon Advertisers to help them monitor and track Ad campaign performance, enabling tactical decisions as well as strategic planning- Working cross-functionally with Engineering, Marketing, Retail, Legal, Privacy to build and share data and insights with Advertisers and AgenciesSenior Product Manager - Search Relevance, Amazon India- Managed Search Relevance initiatives for Amazon India, leading projects ranging across Search Query Formation, Query Understanding and Core Ranking/Relevance- Launched 10+ experiments (A/B tests) resulting in an overall +3.1% revenue growth on Amazon.in

Education

• National Institute of Technology Karnataka

  B.Tech, Computer Engineering

  2004 — 2008

• Indian Institute of Management, Kozhikode

  PGDM, Finance, Marketing

  2009 — 2011

Skills

• Analytics
• Business Strategy
• Business Analysis
• Predictive Modeling
• Analysis
• Predictive Analytics
• Data Science
• A/B Testing
• Sas
• Sas/Sql
• Financial Modeling
• R
• Risk Modeling
• Hadoop
• Product Management
• Business Development
• Sybase Sql Anywhere
• Risk Management
• Web Analytics
• Machine Learning
• Credit Cards
• Data Analysis
• Reporting & Analysis
• Sql
• Statistical Modeling
• Software Development
• Strategy
• E-Commerce
• Big Data
• Risk Analysis
• Mahout
• Business Analytics