Hannah Toy

Marketing Manager @Roundhouse

Boise, ID, US

I lead marketing strategy and execution for a portfolio of 60+ apartment communities across various markets. My role includes building strong brand identities, launching new properties (8+ lease-ups annually), and driving full-funnel marketing campaigns across digital, traditional, and grassroots channels.I work closely with cross-functional teams—design, development, and leasing—to ensure our marketing aligns with business goals and resonates with our target audience. I also manage performance marketing efforts, using data to optimize campaigns, improve lead quality, and hit leasing targets.From naming and messaging to digital ads and on-site signage, I ensure every touchpoint reflects the brand and drives results.