Todd Townsend

About Todd Townsend

I LOVE FORGING LIFE-LONG RELATIONSHIPS WITH PEOPLE AND HOW BEVERAGES—LIKE FOOD-EVOKE A SENSE OF CELEBRATION, ART, AND MEMORIES.” I keep brands in the adult beverage industry relevant so they achieve #1 brand status, dominate the market, and surpass revenue goals despite constant industry change and disruption.Relationships are #1. My exposure as a former food and beverage leader of multimillion-dollar companies gave me the skills to understand the needs and challenges that my customers face. My distributorships trust me to build strategic, win-win portfolios that exceed business goals and make consumers happy. But perhaps even more important is my ability to use a 360-degree approach in designing modern consumer experience strategies that focus on the decision-making journey. My experience runs deep. I am a professionally trained chef and even served as a personal chef to David Murdock (CEO of Dole Pineapple) where I led operations, profit management, and customer service for Mr. Murdock\'s properties.Those early experiences paved the way to my current success as a top sales executive. From packaging to branding, I make sure customer interactions and experiences invoke positive feelings and emotions surrounding our superior product assortment, luxury service, and competitive pricing. Happy consumers are loyal customers!I am a purpose-driven, servant-style leader, but more importantly, I’m optimistic. Make no mistake: the adult beverage industry faces regular disruption that can permeate teams and operations. But I pragmatically embrace it and encourage my teams to define a new purpose, take on new responsibilities, and invent strategies that drive transformation and achieve success.Given my strong entrepreneurial spirit, I’ve always held an insatiable desire to learn something new and create new experiences. Over the years, I’ve grown (and continue to grow) my knowledge in the following areas: Strategic Sales & Marketing Plans Annual Business Planning, P&L, & Forecasting Consumer Analysis & Competitive Positioning Distribution Networks & Channeling Pricing, Programming, Events, & Promotions Product Development, Branding, & Launches On- and Off-Premise Sales & Compliance Inventory, Purchasing, Shipments, & Depletions IRI/Nielsen Data & Reporting Metrics

Experience

1. Regional Sales Manager for South East (Al, Ga, Nc, Sc & Va)

   Rodney Strong Vineyards

   Jun 2023 — Present · US

   Distribution and sales management for Rodney Strong’s full portfolio within the South East (NC, SC, VA, GA & AL).

Education

• The University of Alabama

  Bachelor of Science

  1985 — 1990