Hruthika C.

About Hruthika C.

Most early-stage companies underestimate what sits between a marketing plan and consistent revenue. There’s positioning work. Friction in the funnel. Misalignment across teams. To name a few. I started the Product Pod to help startup founders identify what to focus on during the 0-1 journey and build creative, structured solutions to get there. I operate as a hands-on GTM partner, embedding with Product and Sales to build the systems that drive real outcomes. One of the most rewarding side effects of this journey has been mentoring early-career marketers who I get to work with on each project :) Prior to founding the Product Pod, I led product marketing for Freshdesk, driving positioning, launches, and adoption across global markets. And earlier in my career, I spent years in sales at Google, building revenue engines from the ground up.Alongside my operating work, I’m interested in backing women-led businesses and ventures focused on health, nutrition, and social impact.

Experience

1. Fractional Head of Marketing

   The Product Pod

   May 2018 — Present · IN

   I build go-to-market engines for early-stage SaaS.I founded The Product Pod to work with pre–Series A teams on focused 8–12 month marketing builds.My clients include B2B SaaS and AI-adjacent platforms across HR tech, DevOps automation, healthcare, ML infrastructure, events tech, and digital workflow tools - helping define positioning, build pipeline systems, and scale adoption across US, EU, and India markets. Clients I\'ve worked with: Zuddl (YC-backed)Customizable virtual and hybrid events platform for enterprise and large-scale digital conferences.Playment (YC-backed)AI data labeling platform supporting machine learning teams with high-quality ground truth datasets for autonomous systems and enterprise AI workflows.(acquired by Telus International) AuzmorEnd-to-end HR software platform serving growing enterprises across performance, engagement, and learning management.CultureMonkeyEmployee engagement and feedback platform helping organizations measure and improve workplace culture.TotalCloudAWS automation and cost-optimization platform built for DevOps and cloud engineering teams.SignEasyBusiness document signing platform enabling secure, compliant digital signatures for SMB and enterprise teams.Element5Intelligent automation platform streamlining operations for post-acute care providers in healthcare.IndePennMentorship platform supporting women re-entering the workforce after career breaks.ResolutePersonalized, proactive health journeys, guided by doctors and powered by AI, designed to help you move better, think clearer, and stay healthier longer.If you need someone to plug in, take ownership, and build your marketing engine with you, let’s connect.

Education

• Vidya Mandir Senior Secondary School

  Higher, Commerce

  2003 — 2005

• Stanford University

  Certificate Course, The Art and Science of Product Management

  2015

• Christ University, Bangalore

  BA, Economics,Sociology,Political Science

  2005 — 2008

Skills

• Product Marketing
• Social Media Marketing
• Web Analytics
• Sales Channel Development
• Customer Experience Management
• Strategic Partnerships
• Marketing Communications
• Online Marketing
• Online Advertising
• B2b Marketing Strategy
• Ppc
• Google Adwords
• Customer Acquisition
• Revenue Forecasting
• Product Launch
• Trend Analysis
• New Business Development
• Strategic Planning
• Css
• Consultative Sales Professional
• Marketing Strategy
• Sem
• Tableau
• Go-to-Market Strategy
• Key Account Management
• Sales Presentation Skills
• Digital Marketing
• Project Management
• Google Analytics
• Html
• Market Research