Hrudika Gariba

About Hrudika Gariba

I’m a full‑funnel, award‑winning marketing strategist with 13+ years of experience across…

Experience

1. Performance Strategist, Product Discovery & Promotions

   Netflix

   Feb 2022 — Present · Mumbai, IN

   At Netflix, I\'ve spent over three years in the Product Discovery & Promotions org, helping members choose titles they love by building strategic and creative promotional assets on the platform as part of a dynamic global product team.Performance Strategist, APAC | Catalog Optimisation Uplevel product creative excellence for promotional assets across newly launching Non-Branded titles and the entire catalog. Ensure promotional creatives reflect the latest excellence guidelines and product UI innovations for an impactful member experience, regardless of a title\'s time on service, origin, or branding status. Lead APAC solutions across GEMs, Japan, Korea, and India to localise strategies and efficiencies based on unique market needs and evolving content types that aren’t conventional films or series. Leverage performance insights and data inputs from high-volume work to shape the evolution of member experience on the platform. Collaborate with engineering and data science teams to develop tools for streamlining operations and quality control.Performance Strategist, APAC | Creative Assets Standards & Technology Built innovative ways of working for executing creative production at scale using technology, AI, and member data insights. Achieved significant enhancements in operations and creative excellence, improving member experience worldwide, with emphasis on the APAC market (GEMs, India, Korea, Japan). Gained expertise in change management, upward management, and disrupting traditional workflows. Strategist, Product Creative Strategy Implemented creative strategy for Netflix\'s India slate, developing personalised promotional assets. Designed the creative strategy for the Oscar-winning title \"The Elephant Whisperers,\" exclusively on Netflix. Created an award-winning asset for the documentary \"The Hunt for Veerappan,\" gaining widespread recognition.

Education

• Florida International University

  Masters in Global Strategic Communications, Communication and Media Studies

  2012 — 2013

• Miami Ad School

  Masters in Advertising , Advertising

  2012 — 2013

• University of Mumbai

  Bachelor of Mass Media (BMM), Communication and Media Studies

  2009 — 2011

Skills

• Copywriting
• Online Advertising
• Public Relations
• Social Media
• Marketing
• Social Networking
• Account Planning
• Social Media Communications
• Blogging
• Integrated Marketing
• Strategic Communications
• Digital Marketing
• Global Marketing
• Interactive Advertising
• Creative Direction
• Marketing Research
• Advertising
• Creative Strategy
• Marketing Communications
• Facebook
• Market Research