Heather Powell
Strategic B2B Media Executive | Driving Growth Through Trusted Relationships in B2B Tech, Healthcare IT & Financial Services
- Role
- Senior Account Director at Vereigen Media
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Heather Powell
With more than 25 years in B2B media, I’ve built my career helping brands connect with the right audiences through intelligent, insight-driven marketing. I specialize in digital marketing strategy across commercial technology, healthcare technology and financial services, developing integrated programs that blend data, creativity, and credibility. My focus is on long-term partnerships, not one-off campaigns, built on transparency, trust, and measurable results. I thrive at the intersection of sales, marketing, and storytelling, helping clients translate complex ideas into programs that perform and resonate. At the end of the day, my success is defined by my clients’ growth and the strength of the relationships we build together.
Experience
Senior Account Director
Jan 2026 — Present · Austin, TX, US
Vereigen Media is a solution-focused, non-traditional provider of B2B demand-generation programs. Our solutions are fully transparent and take a different approach to content syndication, both in methodology and process. We have a reach of 110M+ validated individuals worldwide and deliver internally sourced, 1st-party programs that convert at 3-5X the industry standard. Vereigen Media is a B2B 1st party demand generation
Education
Baylor University
Bachelor’s Degree, Psychology
Westlake
High School
Skills
- Sem
- Event Planning
- Multi-Channel Marketing
- Crm
- Advertising Sales
- Web Analytics
- Integrated Marketing
- New Media
- Management
- B2b
- Direct Marketing
- Media Planning
- Analytics
- Salesforce.com
- Media Buying
- Sales Operations
- Marketing
- Digital Marketing
- Digital Media
- Marketing Communications
- Online Marketing
- SEO
- Sales
- Online Advertising
- Product Marketing
- Social Networking
- Lead Generation
- Social Media Marketing
- Event Management
- Digital Strategy
- Marketing Management
- Email Marketing
- Marketing Strategy
- Selling
- Market Research
- Mobile Advertising
- Ppc
- Mobile Marketing
- New Business Development
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.