Heather Robyak
Driving Growth Through Data, Creativity & Customer Insight
- Role
- SVP of Marketing at Healthicity
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Heather Robyak
Energetic and strategic marketing leader with a positive attitude and a dedication to continuous learning. Skilled in developing and executing comprehensive marketing strategies, building and managing high-performing teams, and delivering measurable results. Proven ability to analyze market trends, leverage data analytics, and optimize marketing campaigns to improve ROI.
Experience
SVP of Marketing
Feb 2025 — Present
Leading the marketing transformation focused on demand capture, strategic growth initiatives, and advanced analytics. Directing multidisciplinary teams to deliver integrated campaigns, driving brand awareness and bottom-line performance while championing AI and technology adoption to improve conversion metrics and ROI.
Education
University of Tampa - John H. Sykes College of Business
Master of Science (M.S.), Marketing
2011 — 2015
University of Tampa - John H. Sykes College of Business
Master of Business Administration (M.B.A.), Marketing
2011 — 2015
Florida State University - Herbert Wertheim College of Business
Bachelors, Marketing
1993 — 1997
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