Hritik Chauhan
Data Analyst & Data Engineer| Google Analytics 360 | M&A (Measurement and Attribution) | Google Tag Manager | BigQuery | DV360 | Server-SideTagging | Looker Studio | Google Data Studio 360 GCP ( Onsite GOOGLE)
- Role
- Sme - Website and Application Analytics at Cognizant
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Hritik Chauhan
Digital Marketing Specialist with hands-on experience in Google Ads & GMP 360 (SA360, DV360, CM360). Skilled in campaign optimization, ad creative excellence, and policy compliance for premium merchants & agencies. Passionate about driving ROI through data-driven strategies and continuous learning (GA4 certified).
Experience
Sme - Website and Application Analytics
Jul 2025 — Present · Gurugram, IN
As a Subject Matter Expert at Cognizant, I bring hands-on expertise in Google Ads Search campaigns, Google Analytics 360, Google Tag Manager, and BigQuery to drive measurable business outcomes. Trained and guided advisors on Google Ads, Analytics, and Tag Manager to strengthen team capabilities. Spearheaded data-driven campaign optimizations that boosted CTR by 15% and improved conversion rates by 10%. Delivered end-to-end client support, resolving complex issues across search ads and analytics platforms. Leveraged BigQuery to analyze large-scale datasets, uncovering actionable insights for campaign strategy and optimization. Collaborated with cross-functional teams to align product strategies with campaign execution. Led process improvement initiatives, streamlining workflows and enhancing Google Ads account management efficiency.I specialize in blending analytical insights with performance marketing strategies to maximize ROI and campaign success.
Education
Dr. Virendra Swarup Institute of Computer Studies, Kanpur
Bachelor of Computer Application
2018 — 2021
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