Hridaya Gupta
PPO @ABInBev | Founder Noémi | MBA IIM Rohtak’26| Co-Convenor of Wazir-The Strategy and Consulting Club | Tira | Coordinator of IPM Cultural Club | CRY | Medpho| Content creator at Ace Ipm
- Role
- Marketing Intern at Beardo
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Hridaya Gupta
I like being where things are actually happening. Fast-paced environments, on-ground…
Experience
Marketing Intern
Jul 2025 — Present
Conducted fragrance audit and competitive benchmarking across premium grooming brands to map Beardo’s product positioning and identify whitespace opportunities- Developed storytelling-led product templates optimized for conversion and platform compatibility, reinforcing Beardo’s bold and aspirational brand identity- Executed end-to-end fragrance catalogue creation for 20 SKUs, curating persuasive product copy, visuals, and listing content across e-commerce channels- Collaborated with the marketing and creative teams on the revival of Beardo’s sub-brand “FREED,” crafting a refreshed brand narrative, positioning strategy, and campaign direction.
Education
J B Vachha High School
Secondary School certificate
2006 — 2019
Indian Institute of Management Rohtak
IPM ( BBA + MBA)
2021 — 2026
R. A. Podar College of Commerce & Economics
Associate's degree
2019 — 2021
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