Heather P. Smith
Web Designer Analyst @Geisel School Of Medicine At Dartmouth
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WORK HISTORY
Web Designer Analyst @Geisel School Of Medicine At Dartmouth
Lead digital strategy and multisite management for Dartmouth’s medical school, supporting over 40 academic and research units. My work focuses on platform usability, accessibility compliance, SEO optimization, and aligning departmental websites with institutional goals. I partner closely with academic leadership, IT, and communications teams to deliver scalable, user-friendly digital solutions.Key Achievements: Migrated legacy HTML sites to WordPress, improving UX, mobile performance, and backend usability Integrated email systems with web forms and landing pages to streamline campaign automation Supported department-level digital campaigns, optimizing content, structure, and lead capture Created content strategy frameworks that improved readability, SEO, and accessibility (WCAG) Trained faculty and staff through custom tutorials and walkthroughs, increasing content ownership and reducing support needs
EDUCATION
Northern Vermont University, Johnson, VT
Bachelor of Arts in Professional Studies - Psychology and Business Marketing, Business, Management, Marketing, and Related Support Services
Community College of Vermont
Associate of Arts - AA, Education
Southern New Hampshire University
Master of Science in Information Technology - Web Design and Development, Web Page, Digital/Multimedia and Information Resources Design
ABOUT HEATHER P. SMITH
I lead digital experiences at the intersection of web strategy, platform operations, UX…
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