Holly P. White
Strategic communicator engaging stakeholders, advising leaders, and providing outstanding project management.
- Role
- Director of Communications and Marketing at Thaddeus Stevens College Of Technology
- Location
- Lancaster, PA, US
- LinkedIn followers
- 500 followers
About Holly P. White
If I were in the circus, I would be a juggler and a tightrope walker.I tackle marketing and corporate communications strategies and projects of every shape and size - all while never dropping the ball. And I do so while balancing the needs of all involved - clients, colleagues, the media - while following best practices. I love to research an audience to find out the best way to communicate with them. I constantly learn more to discover the most effective techniques to get the point across while inspiring the reader to take action. And I focus on the importance of relationships because I believe strong relationships will beget stellar communication. My expertise is incredibly broad, and I like it that way. Every day on the job I\'m juggling different things. My first love was writing, and I copywrite everything from web content to email marketing campaigns, thought leadership articles to case studies. I\'m the go-to project manager for anything communications-related, from guiding strategy to scoping out details and ensuring quality execution. I like to brainstorm new programs and discuss how to streamline existing tactics. I like to try new things to see what might work better. I can live in analytics and research just as easily as the nitty-gritty of web coding, social media management, and video editing. I run an event like clockwork without a hint of anxiety. My trademarks are stilettos, color-coded spreadsheets, and 90s hits turned up loud in my headphones when I\'m writing. I have fun while I work and I encourage the people around me to do so also. P.S. I would also like to ride the elephant if I were to be in a circus.
Experience
Director of Communications and Marketing
Thaddeus Stevens College Of Technology
Jun 2023 — Present · Lancaster, PA, US
Leading strategy and execution for all internal and external communication, public relations, and marketing. My purview includes website management, digital marketing and advertising, event planning, sponsorship management, publication editing and production, graphic design for marketing and communications needs, speech writing, media relations, internal communications strategy and actions, brand alignment, content management, social media oversight, vendor contracts and management, cross-campus collaboration, advancement communications support, crisis communications, President\'s Office communications, and thought leadership.
Education
Leadership Lancaster
Certificate of Completion, Leadership in Lancaster County
Pennsylvania College of Art and Design
Design
2010 — 2011
Elizabethtown College
MBA, Strategic Leadership, Business Administration and Management, General
Houghton University
English, Writing, Bachelor of Arts in English, Bachelor of Arts in Writing
2003 — 2006
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