H Paul Johnson

About H Paul Johnson

Experienced full stack marketing pro with a data-driven approach and a long history of…

Experience

1. Marketing & Communications Director

   Harmony Labs

   Jan 2018 — Present

   Currently lead all marketing and communication efforts for a media research studio including: rebrand/brand strategy; network growth & engagement; content & campaign development; digital outreach; business and funder development support; and new product development (ie. website and research products). Key accomplishments: • Led development and launch of org’s flagship tool, The Narrative Observatory• Successful deployment of new value props, funding pitches, concept papers, and innovative new research outputs leading to a doubling of funding during tenure • Revamp of email, blog, podcast and event program leading to 60% increase in engagement rates; currently developing podcast to expand upon multi-channel, network-building marketing program• Development of impact strategies for dozens digital artists,media makers, and startups participating in accelerator program• Increased coverage of Harmony\'s work by tier-one press

Education

• Cal Poly Humboldt

  Bachelor of Arts - BA, English

Skills

• Sql
• Analytics
• Facebook
• Adobe Test & Target
• Crystal Reports
• Salesforce.com
• Affiliate Marketing
• Marketing
• Microsoft Excel
• Facebook Insights
• New Business Development
• Sales
• Email Marketing
• Direct Marketing
• Online Marketing
• Mysql
• Strategy
• E-Commerce
• Direct Mail
• Adobe Site Catalyst
• Ppc
• Content Strategy
• Marketing Strategy
• Fire Eating
• Online Advertising
• Google Adwords
• Google Analytics
• Microsoft Bi Suite