Hector P.
Paid Social & Search | Performance & Brand Marketing
- Role
- Associate Director Social at Omnicom Media
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Hector P.
Six years of workforce experience has taught me the importance of having a strong work…
Experience
Associate Director Social
Feb 2025 — Present · Los Angeles, CA, US
Responsible for overseeing paid social strategy, execution, performance, and client communication under the Amazon Prime Video account• Consistently contribute to client business success by executing campaigns that outperformed industry benchmarks – demonstrated a proven track record by exceeding industry VR and CTR benchmarks by 56% and 412%, respectively• Direct cross-functional teams such as creative, planning, data science, and finance to align on campaign strategies and broader business needs• Serve as the primary point of contact for all paid social initiatives, spearheading high-stakes and intricate projects in collaboration with senior stakeholders• Develop and present comprehensive reports with thorough-actionable insights to clearly articulate how goals were achieved and highlight key growth opportunities • Work with platform reps to secure first-to-market opportunities, high-impact products, custom content integrations, and beta programs that align with major IP releases• Lead creative testing and data-driven plans across the entire social ecosystem to uncover new learnings and help shape strategies that achieve business outcomes• Stay well-versed on industry trends and emerging platform capabilities to position Prime Video as a top competitor in the market space
Education
Mt. San Antonio College
Associate's degree
California State University-Long Beach - College of Business
Bachelor of Science - BS
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