Sue Murphy

About Sue Murphy

I am a brand-obsessed creative director with 18+ years experience in building brands through design, branding and advertising. I\'m currently the Senior Global Director of Brand Design at The Coca-Cola Company, overseeing the world\'s most iconic, distinctive, and beloved brands in the 200+ brand portfolio. It\'s nice to say I have a proven track record of reinventing, refreshing, and building brands from the ground up that impact culture, grow brand value, and deliver on KPIs.Before joining Coca-Cola, I worked at some of the best advertising and branding agencies in the world, such as Wieden+Kennedy, Gretel, Wolff Olins, and Ogilvy, across different continents and markets, creating award-winning campaigns and brand expressions for clients such as Airbnb, Nike, Chobani, Amazon, and IBM. I also founded and led 203, a design studio within Wieden+Kennedy that explored the future of branding. I am an obsessively curious brand builder and culture vulture, always eager to learn, innovate, and collaborate with diverse and talented teams and clients. I take an active role in fostering a fun and productive environment for creativity, where we can create the best work of our lives.

Experience

1. Global Senior Director Ii, Brand Design Creative

   The Coca-Cola Company

   Nov 2024 — Present · Atlanta, GA, US

   Leading brand identity and campaigns for Coca-Cola and Fanta 🧡

Education

• Volksuniversiteit Amsterdam

  Diploma, Dutch

• St John's Central College

  Diploma, Multimedia & Film

• Savannah College of Art and Design

  Masters, Advertising Design

• Dún Laoghaire Institute of Art, Design and Technology

  BA (Hons), Visual Communications Design

• Harvard Business School Online

  Certificate, Power and Influence for Positive Impact

• Pratt Institute

  Certificate, Artificial Intelligence

Skills

• Logo Design
• Advertising
• Visual Communications
• Culture Change
• Brand Architecture
• Animation
• Experience Design
• New Business Development
• UI Design
• Graphic Design
• Branding & Identity
• Print Design
• Branding
• Creative Strategy
• Copywriting
• Front-End Development
• Web Design
• Public Speaking
• Concept Development
• Communication Strategy
• Visual Design
• Service Design
• Typography
• Corporate Identity
• Adobe Creative Suite
• Content Strategy
• Marketing Strategy
• Visual Communication
• Digital Strategy
• Motion Graphics
• Art Direction
• User Interface Design
• Graphics
• Design Thinking
• Brand Strategy
• Business Strategy
• Media Strategy
• Interaction Design
• Design Strategy
• Brand Development