Howie Kra

About Howie Kra

As President of Brand & Growth Strategy at Sherry Manufacturing, I lead efforts to modernize and expand one of the largest screen-printing companies in the U.S, which has over 77 years of excellence. With over a year of experience in this role, my focus is on digital transformation, enhancing storytelling, and driving omni-channel growth for Sherry’s portfolio of apparel brands. Additionally, as CEO of Vista Originals, Sherry Manufacturing’s e-commerce division, I spearhead the development of a dedicated direct-to-consumer platform. My work centers on brand creation, go-to-market strategies, and scaling online operations. Guided by an entrepreneurial mindset and a commitment to innovation, I am dedicated to delivering impactful solutions that connect brands with consumers in meaningful and engaging ways.

Experience

1. VP, Brand & Growth Strategy

   Sherry Mfg Co Inc

   Feb 2025 — Present · Miami, FL, US

   President, Brand & Growth StrategyApril 2025 – PresentLeading brand development, innovation, and strategic expansion for one of the largest screen printers in the U.S, with over 77 years of operational excellence.Driving modernization and consumer engagement strategies across Sherry’s portfolio of apparel brands.Focused on digital transformation, storytelling, and omni-channel growth initiatives.CEO, Vista Originals (a division of Sherry Mfg)April 2025 – PresentSpearheading the launch and growth of Vista Originals, the dedicated e-commerce division of Sherry Mfg.Responsible for brand creation, go-to-market strategy, and DTC execution.Building a modern apparel platform to develop and scale online brands, supported by one of America’s most established production infrastructures.Vista Originals is where legacy meets innovation—bridging traditional excellence with bold digital vision.

Education

• University of Maryland

  Bachelor of Arts - BA, Political Science and Business Administration

  1975 — 1979