Taylor Howell

About Taylor Howell

I lead the Technology Team within the Digital Marketing team at Cytiva, a Danaher company. Since being promoted to the Marketing Technology Team Leader, I\'ve guided my team through tumultuous times in the industry as well as multiple largescale acquisitions and restructures. During this time, I grew my team from 3 to 9 marketing/IT professionals by focusing on adding value for our internal stakeholders while continually improving the customer experience.I have a background specialized in management & team development, digital transformation, enterprise B2B marketing, and personalization/customer experience. Using a data-driven approach, I am able to continually refine and optimize strategy to contribute to company success. My creativity and innovative vision enable me to create a relationship with the customer that has depth and relevance to foster a unique brand experience.Specialties: Digital Marketing Strategy, Content Marketing Strategy, Digital Asset Management (DAM), CMS (specifically Sitecore), Search Engine Optimization (SEO), Search Engine Marketing (SEM/PPC), Digital Asset Management, Personalization, User Experience (UX), Customer Experience Management, Digital Transformation, Web StrategyGallop Strengths Finder:1. Ideation – find connections between seemingly disparate phenomena; creative, innovative thinking; new perspective on familiar challenges; generate novel concepts, theories, plans, or solutions.2. Individualization –observe other people’s strengths and draw out the best in each person; emotional intelligence; find relationships between the final result and the events preceding it.3. Futuristic – see the big picture and vision/plan for the future; opportunity thinking; inspire others with vision of the future.4. Learner – strive to learn and improve; discover new ways to utilize talents; learn quickly and utilize that knowledge to piece together events and solve problems.5. Input – inquisitive and desire to dive deep into topics, concepts, problems, etc; constantly taking in additional facts, data, and background information to build deeper understandings of subject areas.

Experience

1. Global Marketing Technology Team Leader

   Cytiva

   Apr 2023 — Present · Raleigh, NC, US

   Grew the MarTech team from 3 to 9 members in 2 years-Manage a team of MarTech business owners and IT managers in multiple timezones covering CMS, PIM, DAM, Automation, eCommerce, Content Workflow, Sales Enablement and other engagement platforms-L2 leader within the Marketing Operations team - managing team initiatives, culture, growth and ROI-Develop my team members in their careers by encouraging growth projects, facilitating development activities, fostering a team culture of growth and learning, and acting as a guiding leader so my team can be their best professional selves-The goal of our team is to manage and optimize the tech stack, partnering with IT, eCommerce, UX, Brand, Marketing, Data, Production, Product Management, and Leadership to continuously improve our use of the systems and platforms within the stack-Design the digital marketing technology roadmap, collaborating closely with global marketing and communications across Cytiva-Manage cross-functional partnerships with business partners, technology, operations, HR and talent acquisition, and data/analytics teams to achieve strategic objectives and results-Work to modernize marketing platforms and simplify/unwind legacy systems to achieve the best in class internal and external customer experience-Work with global and regional senior digital, marketing, communications, content, and business leaders to develop strategies, timelines, and execution teams to create customer-centric, user-friendly platforms-Manage and engage product owners across business functions to adopt new ways of working and help drive the strategy and roadmap for creating best-in-class marketing and communication digital technology capabilities-Manage internal team, vendor resources, budgets, tracking & administration of program costs, and internal processing-Update business units, senior management, and global marketing and communication teams on program results through quantitative and qualitative reports.

Education

• North Carolina State University

  Bachelor of Science (BS), Major: Business Administration: Marketing, Minor: English

  2009 — 2013

Skills

• Wordpress
• Search Advertising
• Public Relations
• Web Analytics
• Web Content Management
• Paid Search Strategy
• Content Development
• Copywriting
• Yahoo Search Marketing
• Paid Search Campaigns
• Social Media
• Google Shopping
• Web Project Management
• Marketing
• Web Development
• Data-Driven Marketing
• SEO
• Css
• Market Research
• Public Speaking
• Email Marketing
• Html
• Adobe Creative Suite
• Digital Marketing
• Vm/Cms
• Creative Writing
• SEO Copywriting
• Ppc
• Advertising
• E-Commerce Optimization
• Sem
• Brightedge
• Content Management
• Indesign
• Data Analysis
• Google Webmaster Tools
• Content Marketing
• Content Strategy
• Marketing Strategy
• Sitecore