Ivy Howell
Director, Strategy at Accenture Song
- Role
- Strategy Director at Accenture Song
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Ivy Howell
Over the past decade, I’ve brought curiosity, empathy and creativity to problem-solving with brands in finance, tech and eComm. In each project, I try to connect the dots between business ambitions and brand relevance by digging into people’s complex, and even contradictory, needs and desires.My skills in connections, brand, customer experience and content strategy help me do the integrated work I love: Decode and translate cultural and competitive trends into creative ideas that resonate with people Craft strategic narratives for campaigns that fuel business growth Identify the right opportunities for brands to show up in the world Map the moments and channels for messaging to resonate with audiences Identify new growth audiences that help companies reach their business goals Collaborate and co-create with cross-functional teams, always in the spirit of “yes, and…”
Experience
Strategy Director
Mar 2022 — Present · New York, NY, US
Integrated strategy lead for financial services and tech. In my role, I get to work with incredibly smart people from across Accenture to- Create brand, customer experience and content strategies to tackle clients’ thorniest business and marketing challenges- Consult senior and c-level clients on brand strategy and customer experience strategy- Lead hands-on workshops helping clients imagine new experiences for customers and employees - Contribute to new business pitches, including successful AOR win in financial services sector- Mentor junior-level strategists on building their skills and identifying work they love doing
Education
Bryn Mawr College
Bachelor of Arts (B.A.), Cultural Studies of Film and Media
Latin School of Chicago
High School
Skills
- Strategic Insights
- Brand Architecture
- Integrated Marketing
- Branding & Identity
- Account Management
- Social Media Marketing
- Branded Content Development
- Treatment Writing
- Producing
- Research
- Production Assistance
- Assistant Work
- Blogging
- Film Studies
- Film Criticism
- Content Strategy
- Creative Strategy
- Digital Media
- Social Media
- Advertising
- Digital Marketing
- Digital Strategy
- Marketing
- Social Media Measurement
- Google Analytics
- Strategy
- Market Research
- Brand Development
- Marketing Strategy
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