Howard Vogin
Vice President of Sales and Marketing @Broten Garage Door Sales
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WORK HISTORY
Vice President of Sales and Marketing @Broten Garage Door Sales
Pompano Beach, FL, US
Strategic Sales & Marketing Executive with a proven record of turning traditional operations into high-performing, digital-first revenue engines. I specialize in driving aggressive growth, building high-impact teams, and scaling both B2C and B2B channels. I’ve led all sales, marketing, digital, and customer experience functions for a major home services company, delivering the strongest financial performance in its 60+ year history.Key Achievements• Drove 371% growth in new door sales and scaled annual revenue to $14M+ while improving gross margins by 5% through pricing, product mix, and process optimization.• Built a $6M+ B2B division from the ground up, securing long-term partnerships with national homebuilders and becoming a preferred vendor across South Florida.• Launched 5 high-margin product lines, expanding into premium, custom, and export markets.• Led a full Salesforce CRM transformation, including digital scheduling, automated nurture flows, e-contracts, and data-driven performance management.• Developed a structured sales training system—daily stand-ups, ride-alongs, product training, and appointment-setting coaching—that elevated consistency and execution.• Achieved an 85% close rate from inside-sales appointments through optimized qualification and follow-up.• Directed all marketing efforts, integrating SEO/SEM, social, email, TV, print, and radio into a unified demand-generation strategy.• Oversaw two website redesigns, driving page-one rankings for competitive keywords and boosting inbound leads.• Scaled online reputation from ~3 to 40+ monthly reviews, significantly increasing trust and authority.• Managed high-ROI SEM campaigns and built automated dashboards for KPIs, forecasting, and executive reporting.• Recruited and developed top-performing sales teams, building a metrics-driven, high-accountability culture.
EDUCATION
Fox School of Business at Temple University
MBA, Finance
Dickinson College
BA, Economics
SKILLS
ABOUT HOWARD VOGIN
I’m a seasoned Sales & Marketing executive passionate about turning legacy operations into high-performing, modern, digital-first revenue engines. Over the past 13+ years, I have led all sales, marketing, digital strategy, and customer experience efforts for a leading home-services company — delivering its strongest financial results in decades.I build scalable systems, simplify complexity, and grow teams that consistently outperform — in both B2C and B2B contexts.
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