Howard Sherman
Content Marketing and Business Development Consultant to Tech-Driven Startups. Former Journalist and Media Company Operator.
- Role
- News Photographer at Provincetown Independent
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Howard Sherman
General manager, marketer, business development professional and journalist who helped launch or lead 8 online news and info businesses - including 4 for The New York Times Company. Skilled seller of SaaS solutions. Expertise: Content marketing, search engine optimization, product design and managing teams. Skills trainer and advisor for East African businesses-Sales, marketing and mobile technology consultant for 6 social enterprises focused on Africa rural poor and middle class. Strategic advisor for two media companies covering news across the African continent- Fellowship, Grameen Foundation (Africa): Led sales, marketing and customer success efforts for mobile field force management, data collection and analysis SaaS product for Social Enterprises and NGOs- General Manager, Emerging Business, About, Inc.(Now People Inc.): Oversaw P&L, product and technology for 2 business units at New York Times subsidiary - ConsumerSearch (product reviews) and CalorieCount (wellness community and healthy living mobile app). Launched NYTCO lifestyle content service-VP Content, SmartBrief: Managed editorial strategy for online business news service reaching industry executives. Oversaw production of 50+ email newsletters and industry news feeds-SR VP Content, About.com: Managed editorial content for network of 500 sites highly ranked in news and info. Contributed to 74% yearly organic traffic increase (209M to 363M monthly page views). Supervised 30 editors, designers and product managers-Content Editor, New York Times Digital: Launched NYT online city guide. Directed daily news, arts and entertainment coverage-Senior Online Editor, Yahoo! Internet Life Magazine: Created content for Yahoo! portal and ran Ziff Davis website on Internet culture. Increased yearly site traffic by nearly 200%-Marketing Director, PSINET Pipeline: One of NYC\'s first and largest Internet service providers. Managed software distribution, ad campaigns and content-City Hall Reporter, Hartford Courant, Hartford Connecticut
Experience
News Photographer
Sep 2025 — Present
Take news, feature and file photos for this independent newspaper, which covers the towns of Provincetown, Truro, Wellfleet and Eastham, Massachusetts
Education
NYU Stern School of Business
MBA, Marketing
1992 — 1994
Trinity College-Hartford
BA, English
1974 — 1978
Skills
- Content Strategy
- Saas
- SEO
- Content Development
- Online Advertising
- Email Marketing
- Sales
- Customer Retention
- Project Management
- Business Development
- Social Impact
- Social Media
- Editorial
- Salesforce.com
- Editing
- Advertising
- Start-Ups
- User Experience
- Online Publishing
- Journalism
- Marketing
- Mobile Devices
- Mobile Applications
- Mobile Technology
- Web Development
- Social Media Marketing
- Web Analytics
- Entrepreneurship
- Strategic Partnerships
- Management
- Content Management
- Digital Marketing
- Market Research
- P&L
- Sem
- Content Marketing
- E-Commerce
- Online Marketing
- Google Analytics
- Cms
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