Howard Schram

About Howard Schram

LinkedIn Summary-With over 25 years of progressive leadership experience in creative, web & mobile interactive, software, and IT industries, I excel in driving innovation, strategic design, and the successful delivery of transformative products. My expertise spans digital transformation, marketing, martech, e-commerce, social media, and technology integration, allowing me to deliver results that drive business growth and brand impact across multiple platforms. Passionate about leveraging emerging technologies and creative solutions, I help businesses build cohesive, high-performing ecosystems that accelerate customer engagement and maximize ROI.• Proven leadership in managing diverse teams, overseeing up to 25 full-time staff and 3rd party consultants globally• Consistently demonstrated sound business judgment, strategic planning, analytical prowess, and effective communication• Adept at cultivating relationships and collaborating seamlessly with vendors, creative minds, technical experts and business teams• Successfully led and optimized web migration projects, achieving a 35% reduction in expenditures• Led dynamic creative and technical teams in Agile, delivering multi-million-dollar web projects from inception to completion• Developed engaging and interactive training courses, showcasing a comprehensive skill set in design and technology integration• Extensive experience managing licenses for top software applications and image stock vendors• Excelled in presales Digital Technology Solution Integration for Salesforce CRM, eCommerce and Marketing Cloud• Worked across Fortune industries, spanning luxury, health, beauty, consumer goods, food & beverage, pharmaceuticals, travel & leisure, textiles & manufacturing, automotive, computers, and telecommunicationsI have had the privilege of contributing to the success of renowned companies such as P&G, Intel, IBM, Rutgers University, NJCU, Kathy Davis Studios, Hollywood Tans, Home Depot, Lowes, Amerlux, Similac, American Express Travel, Verizon Wireless, Olympus Corporation, VW, Mazda, Volvo, Mercedes Benz, and Bridgestone.Notable Achievement:• Recognized in the 2011 Internet Advertising Competition for Best Fashion or Beauty Interactive Application - Daily HairCast (web & mobile).

Experience

1. Marketing Director

   Crocker Marine Services

   Nov 2025 — Present · Fort Myers, FL, US

   As Marketing Director for Crocker Marine Services and Coastal Boat Lifts, I lead brand strategy, growth initiatives, and market positioning across Southwest Florida’s premier marine construction and lift manufacturing operations.My focus is simple: drive demand, build authority, and elevate the waterfront living experience.I oversee multi-channel marketing strategy including digital advertising, SEO, content development, brand storytelling, event marketing, strategic partnerships, and lead generation systems. From high-converting service pages and targeted local campaigns to boat show activations and real estate partnerships, every initiative is built around measurable growth and long-term brand equity.At Crocker Marine Services, we position ourselves as the trusted authority in seawalls, docks, dredging, inspections, and full-scale marine construction. At Coastal Boat Lifts, we drive awareness around engineering excellence, custom fabrication, and structural innovation designed for today’s waterfront lifestyle.I’m passionate about building brands that dominate their markets, aligning marketing with operations for scalable growth, and creating systems that turn visibility into revenue.Waterfront isn’t just a location, it’s a lifestyle. My role is making sure our brands lead that conversation.

Education

• DeVry University

  Bachelor of Science - BS, Information Technology

  1996 — 1998

• NJCVA School of Visual Arts

  Associate of Arts - AA, Fine Arts, Graphic Design

  1993 — 1995

• Union Catholic Regional High School

  Diploma, General

  1990 — 1993

Skills

• Digital Marketing
• Internet Security
• Ppc
• Ipad
• Email Marketing
• Social Networking
• Social Media Marketing
• Webtrends
• Interaction Design
• Digital Media
• SEO
• User Acceptance Testing
• Web Content Production
• Web 2.0
• Webtrends Analytics
• Analytics
• User Experience
• Content Strategy
• Advertising
• Web Design
• Creative Concept Development
• Enterprise Content Management
• Web Project Management
• Mobile Technology
• Layout
• Information Architecture
• User Management
• Web Applications
• Mobile Solutions
• Interactive Strategy
• Digital Strategy
• Social Media
• Mobile Applications
• Oracle
• Google Analytics
• Creative Strategy
• Adobe Creative Suite
• Content Management
• Web Content Management
• Cms