Nick Welden
Director, Corporate Partnerships @Birmingham Legion Fc
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WORK HISTORY
Director, Corporate Partnerships @Birmingham Legion Fc
Birmingham, AL, US
Leads the corporate partnerships team, building and managing brand relationships that drive community impact and organizational growth.Helped plan, promote, and execute international events with FIFA, Coca-Cola, and the United States Soccer Federation in conjunction with the 2026 North American World Cup.
EDUCATION
Quinlan School of Business, Loyola University Chicago
Master of Science in Marketing (MSM), Integrated & Digital Marketing
Loyola University Chicago
Bachelor of Business Administration - BBA, Finance, General - Spanish Language & Literature
Quinlan School of Business, Loyola University Chicago
Master of Business Administration - MBA, Finance & Marketing
Universidad Loyola
Spanish Language and Literature
John Carroll Catholic High School
High School Diploma
ABOUT NICK WELDEN
I\'m passionate about building partnerships that go beyond signage - partnerships that tell a story, move communities, and create real value for both brands and fans. As Director of Corporate Partnerships at Birmingham Legion FC, I lead all aspects of sponsorship strategy, brand integration, and partner relations. Over my career I\'ve secured the Birmingham Squadron\'s first-ever jersey patch partnership, built international brand collaborations, developed community-driven initiatives, and grown a portfolio spanning local, regional, and national partners. My approach is simple: understand what actually matters to each partner, then build something worth talking about. Whether it\'s a title sponsorship for an NBA preseason game or a FIFA Mini Pitch opening in the heart of Birmingham, I believe the best partnerships don\'t just support a brand - they create memories.
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