Nick Welden
Driving sponsor value through tailored partnerships and fan engagement with Birmingham Legion FC
- Role
- Director, Corporate Partnerships at Birmingham Legion Fc
- Location
- Birmingham, AL, US
- LinkedIn followers
- 500 followers
About Nick Welden
I\'m passionate about building partnerships that go beyond signage - partnerships that tell a story, move communities, and create real value for both brands and fans. As Director of Corporate Partnerships at Birmingham Legion FC, I lead all aspects of sponsorship strategy, brand integration, and partner relations. Over my career I\'ve secured the Birmingham Squadron\'s first-ever jersey patch partnership, built international brand collaborations, developed community-driven initiatives, and grown a portfolio spanning local, regional, and national partners. My approach is simple: understand what actually matters to each partner, then build something worth talking about. Whether it\'s a title sponsorship for an NBA preseason game or a FIFA Mini Pitch opening in the heart of Birmingham, I believe the best partnerships don\'t just support a brand - they create memories.
Experience
Director, Corporate Partnerships
Oct 2025 — Present · Birmingham, AL, US
Leads the corporate partnerships team, building and managing brand relationships that drive community impact and organizational growth.Helped plan, promote, and execute international events with FIFA, Coca-Cola, and the United States Soccer Federation in conjunction with the 2026 North American World Cup.
Education
Quinlan School of Business, Loyola University Chicago
Master of Science in Marketing (MSM), Integrated & Digital Marketing
2020 — 2022
Loyola University Chicago
Bachelor of Business Administration - BBA, Finance, General - Spanish Language & Literature
2016 — 2020
Quinlan School of Business, Loyola University Chicago
Master of Business Administration - MBA, Finance & Marketing
2020 — 2021
Universidad Loyola
Spanish Language and Literature
2018 — 2018
John Carroll Catholic High School
High School Diploma
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