Howard L. Keener
Helping Credit Unions and Community Banks Grow with Marketing AI
- Role
- Director of Marketing and Operations at Stakana
- Location
- Savannah, GA, US
- LinkedIn followers
- 500 followers
About Howard L. Keener
Dynamic and results-oriented leader with over 20 years of experience in marketing, business development, and operations across fintech, corporate, and nonprofit sectors. Recognized for driving sustained growth through strategic account management, and cultivating high-value partnerships. Adept at developing and executing business strategies that deliver measurable results, foster long-term client relationships, and maximize operational efficiency. Skilled in navigating complex business environments, and building strong community and industry engagement. A visionary professional committed to creating value through technology and collaboration.
Experience
Director of Marketing and Operations
Jul 2022 — Present · Savannah, GA, US
Stakana Analytics partners with Credit Unions by using transaction data to predict future member behaviors.Using knowledge gained in retail sector, Stakana has developed powerful analytical tools that use AI, machine learning, to identify member attrition and next-best product. Leveraging these insights, our partners can effectively target segments of their membership, with the right message at the right time, to increase member retention and upsell opportunities.We enable our partners to provide members with personalized experiences to increase retention, drive engagement, raise marketing productivity, and reduce costs.Our predictive intelligence tools allow our partners to efficiently identify and engage with the most valuable clients and members to lower costs, drive revenue, and increase marketing ROI.
Education
Penn State University
A.A., Electrical Engineering Technology
Alfred Lerner College of Business & Economics at University of Delaware
MBA, Marketing Concentration
Widener University
B.S., Management/Marketing
1989 — 1997
Skills
- Relationship Management
- Account Management
- Business Development
- New Business Development
- Business Management
- Brand Management
- Marketing Management
- Marketing
- Program Management
- Management
- Strategic Planning
- Strategic Partnerships
- Leadership
- Strategy
- Public Relations
- Advertising
- Nonprofits
- Event Planning
- Public Speaking
- Cross-Functional Team Leadership
- Social Media
- Customer Service
- Event Management
- Training
- Community Development
- Product Development
- Competitive Analysis
- Direct Marketing
- Project Management
- Business Strategy
- Budgets
- Contract Negotiation
- Sourcing
- Product Marketing
- Business Planning
- Social Media Marketing
- Online Marketing
- Team Leadership
- Direct Mail
- Long Distance Running
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