Howard A. Goldberg
// Project Assistant/Transition Coach, Office of the NYS Comptroller // Social Media Strategist at MERCAZ USA
- Role
- Social Media Strategist at Mercaz Usa מרכז
- Location
- Albany, NY, US
- LinkedIn followers
- 500 followers
About Howard A. Goldberg
Proactive, non-profit communal organizational design developer; community manager, builder, and educator successful in collaborating with diverse stakeholders and facilitating creation of forward thinking, systemic programs. Drives issues-oriented strategic leadership initiatives utilizing design thinking to successfully implement high impact complex development initiatives that elevate communal programming and engagement. Fosters collaboration and idea sharing with stakeholders to achieve consensus. Cultivator of social media presence and builder of digital community platforms/affinity groups for multi-site communities that enhance growth of cooperative social cultures by orchestrating robust online communities/micro-communities. Core CompetenciesOrganizational Leadership Development | Education Management | Project Leadership | Social Media Engagement | Digital Community Admin/Manager | Team Builder | Relationship Builder | Network Weaver | Event/Workshop Development, Management & Facilitation | Budget Development and Management | Talent Management, Training & Facilitation | Problem Solver/Consulting Technology/Digital CompetenciesWebinar Design/Development, Facilitation, and Presentation | Zoom, WebEx, Skype, Google Voice/Hangouts/Meet, WhatsApp | Digital Community Platform Design and Development (Invision, CMNTY)| Platform Written & Video Technical/User Guides | Technical Troubleshooting | Newsletter Design (Digital/Print)| CRM Systems (CiviCRM, ActionNetwork)| Constant Contact | Survey Monkey | Paint.NET | Enterprise Social Networks (Slack, Workplace by Facebook, Yammer)| Social Media (Instagram, LinkedIn, Facebook, Twitter)| Microsoft Office (Excel, Outlook, PowerPoint, Publisher, Visio, Word)| GSuite (Docs, Forms, Sheets, Slides)| Adobe Acrobat Pro | WordPress
Experience
Social Media Strategist
Jan 2020 — Present
January 2020 – March 2020 | Establish social media channels, protocols, and branding to promote national (United States) ‘Vote MERCAZ 2020’ slate in the campaign for delegate seats in the World Zionist Congress election: • Established and populated social media channels (Facebook, Twitter, Instagram, LinkedIn) with content and materials to promote the MERCAZ slate for the World Zionist Congress elections, which were held from January 21-March 11, 2020• Created and distributed social media assets to Conservative/Masorti Movement partners as needed• Developed and disseminated online social media toolkit and provide support as needed for synagogues, partner organizations, and individual volunteers• Guided campaign staff on effective use of social media to connect with synagogue leaders, and drive eligible individuals toward educational and engagement resources to increase voter turnout in support of the MERCAZ slateApril 2020 – Present | Transition social media assets developed for ‘Vote Mercaz 2020’ campaign to serve as a transformational communications/engagement platform for MERCAZ USA, and launch the strategic process of positioning the organization as the key Israel engagement organization of the Conservative/Masorti movement in the United States:• Update branding for social media channels to reflect organizational identity post-election• Create social media campaigns for new engagement initiatives, specifically the MERCAZ Reads Israel online book club; including designing logos and flyers, producing book club meetings on Zoom for hundreds of participants, and coordinating with authors to develop PowerPoint presentations for book club meetings• Transform financial development/fundraising campaign vision to align with engagement/social media goals and adapt strategies to create positive outcomes during COVID-19 pandemic• Consult on website updates, and post updates/content to the website (WordPress)• Refresh Constant Contact templates
Education
USCJ
Non-Degree Program, New Directors Institute for Jewish Educators
2004 — 2005
Binghamton University
Bachelor of Arts - BA, Major in Theater, Concentration in History
1987 — 1991
Brandeis University
Fellowship (Non-Degree Program), Leadership Seminar of The Institute for Informal Jewish Education (Second Cohort)
2001 — 2002
Skills
- Pastoral Care
- Fundraising
- Social Media
- Marketing Communications
- Adult Education
- Leadership Development
- Community Organizing
- Team Building
- Program Development
- Community Building
- Administration
- Grants
- Grant Writing
- Leadership
- Nonprofits
- Jewish Education
- Curriculum Design
- Non-Profits
- Blogging
- Social Networking
- Research
- Marketing
- Newsletters
- Religion
- Strategic Planning
- Program Management
- Program Evaluation
- Hebrew
- Coaching
- Press Releases
- Organizational Development
- Editing
- Training
- Volunteer Management
- Staff Development
- Public Speaking
- Teaching
- Entrepreneurship
- Budgets
- Community Outreach
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