Howard Klein

About Howard Klein

Building brands that connect, convert, and grow.I lead integrated marketing strategies that turn business objectives into measurable results—driving revenue, building brand equity, and creating meaningful consumer experiences across every touchpoint.What I Bring:Strategic Partnership & LeadershipI build and lead high-performing teams of 5-20+ professionals while managing top-tier client relationships worth $2M-$10M+ annually. From nimble startups to enterprise accounts, I\'ve maximized marketing investments ranging from $250K to $20M+ by aligning brand strategy with business goals and consistently exceeding client retention benchmarks.Brand Strategy Rooted in Business RealityGreat branding isn\'t just beautiful—it\'s strategic. I partner with clients to translate business objectives into compelling brand experiences through sharp design, authentic storytelling, and consumer-first thinking. My campaigns have delivered double-digit sales lifts, increased brand awareness by 15-35%, and driven measurable ROO and ROI across food & beverage, home goods, financial services, and B2B sectors.Full-Funnel Commerce ExpertiseI architect marketing ecosystems that meet consumers where they are—online, in-store, and everywhere in between. By deploying the right media mix and retail strategies, I\'ve helped brands achieve 15-30% increases in conversion rates, reduce cost-per-acquisition by up to 35%, and create seamless purchase journeys that improve customer lifetime value by 20%+.Proven Business BuilderI\'ve led new business efforts that generated $5M+ in agency revenue with a 65% win rate, securing accounts including Chicago Mercantile Exchange, Bimbo Bakery, Michelob Ultra, Velcro, Tupperware, and Brunswick. These wins contributed to 10%+ year-over-year agency growth

Experience

1. Director of Marketing

   Bionix®

   Mar 2026 — Present

Education

• Guilford College

  Bachelor of Arts - BA

• University of Richmond

  Master of Sport Marketing

Skills

• Customer Insight
• Interactive Marketing
• Account Management
• Online Advertising
• Direct Mail
• Advertising
• Retail
• Direct Marketing
• Marketing Research
• Mobile Marketing
• Corporate Branding
• Strategy
• Digital Media
• Shopper Marketing
• Media Planning
• Outdoor Advertising
• Brand Development
• Creative Strategy
• Interactive Advertising
• Email Marketing
• Digital Marketing
• Relationship Marketing
• Marketing
• Brand Management
• Marketing Strategy
• Brand Architecture
• Integrated Marketing
• Social Media
• Creative Direction
• Social Media Marketing
• Digital Strategy
• Marketing Communications