Howard Bellerby
Sr Technical Sales Manager @SNF Holding Company
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WORK HISTORY
Sr Technical Sales Manager @SNF Holding Company
Chicago, IL, US
SNF is the world’s leading manufacturer of water-soluble polymers, serving municipal, industrial, water treatment and specialty markets.Key Contributions • Manage strategic accounts across the US and Canada, responsible for driving revenue growth and technical adoption of polymer solutions in personal care and specialty chemical markets. • Lead two major distributor partnerships, including annual business planning, sales forecasting, joint customer visits, and enablement programmes to increase market penetration. • Work cross-functionally with R&D, supply chain, and regulatory teams to support new product launches, resolve customer issues, and improve service levels. • Develop commercial strategies for high-priority accounts, including pricing models, product positioning, and competitive analysis. • Use data-driven decision-making to prioritise opportunities, optimise distributor performance, and maintain strong pipeline visibility. • Manage a remote territory covering North America, requiring structured communication, autonomous goal setting, and close alignment with leadership.Selected Achievements • Grew distributor-led sales year-on-year despite supply constraints across the wider industry. • Successfully introduced multiple new technologies to key customers, supporting incremental revenue and long-term adoption. • Improved forecasting reliability and distributor engagement through clearer process design and regular business reviews.
EDUCATION
Keele University
Bachelor's degree, Politics & Philosophy
SKILLS
ABOUT HOWARD BELLERBY
Senior Technical Sales Manager with 12+ years’ experience leading strategic accounts, supporting distributor growth, and delivering technical solutions across North America and international markets. I specialise in turning complex products into clear commercial value and working closely with cross-functional teams—R&D, supply chain, product management, and leadership—to support scalable customer success.My work spans strategic account planning, pipeline development, forecasting, territory management, and technical customer support. I take a structured, data-informed approach to problem-solving and enjoy building long-term relationships with both customers and internal partners.I have a strong interest in how global organisations design go-to-market strategy, manage customer relationships at scale, and align commercial, technical, and operational teams. I’m continually developing my skills in these areas to improve performance in my current role and to contribute more broadly within fast-moving, collaborative environments.
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