Howard Barber

WORK HISTORY

EDUCATION

SKILLS

ABOUT HOWARD BARBER

I’m a strategist at heart, with a passion for delivering business objectives through insight and data-driven marketing. Naturally curious, I thrive on listening to business challenges and working out how to solve them using research and data-driven, consumer insight solutions. I take great pride in associating myself with the phrase, “difficult is good”, while excelling at making the seemly complex, intuitive and informative. Throughout my career I have always sort to push the envelope in terms of the service and solutions I provide for key stakeholders and clients, looking at new, smarter ways to do things. With over 24 years of CRM, data and analytics, strategic planning, marketing insight and market research services experience I offer the necessary range of skills and competencies required to be successful in today’s fast-paced and multi-channel business environment.Core skills include: Data Strategy, Transformation, Governance Management & Analytics, Customer Strategy Consulting, Marketing Campaign Management, Customer Insight & Analytics, Omni-channel Marketing, Marketing Automation, CRM, Customer Lifecycle Value Management, Behavioural Modelling, Digital Transformation, and Market Research.