Hovik Zakian

About Hovik Zakian

A creative thought leader with extensive experience in business intelligence, data…

Experience

1. Founder & Head of Analytics

   Quantimedia Llc

   Nov 2012 — Present · Los Angeles, CA, US

   As Founder and Head of Analytics at QuantiMedia, I lead the development and execution of advanced analytics and data science solutions that drive measurable business impact for clients across diverse industries. Our core focus is maximizing ROI from multi-channel digital advertising through a combination of marketing mix modeling predictive and descriptive analytics, multivariate testing, and content performance optimization.I architect scalable analytics products using a full stack of big data technologies—including SQL-based data platforms, Apache Spark, Databricks, and a wide range of machine learning models. Our analytics practice helps brands not only understand what\'s working, but also why and how to optimize future investments. From custom frameworks to real-time dashboarding and experimentation strategies, I help clients translate complex data into clear, actionable insights that accelerate growth.

Education

• UCLA

  BA, Economics, Philosophy

  1998 — 2002

Skills

• Microsoft Sql Server
• Social Media
• Database Development
• Omniture
• Ad Networks
• Financial Modeling
• Data Mining
• Mobile Advertising
• Mergers & Acquisitions
• Demand Side Platform
• Market Research
• Strategic Planning
• Forecasting
• Display Advertising
• Strategy
• Market Analysis
• Business Intelligence
• Ppc
• Mergers
• Competitive Analysis
• Databases
• Search Engine Marketing (Sem)
• Start-Ups
• Local Search
• New Business Development
• Business Development
• Mobile
• Digital Marketing
• Business Objects
• Analytics
• Business Strategy
• Budgeting
• Social Media Marketing
• Search Advertising
• Microsoft Excel
• Traffic Monetization
• Data Analysis
• Segmentation
• Web Analytics
• Financial Analysis