Heather Hough
Transformative Marketing Leader | Building Brands, Driving Demand Generation
- Role
- Vice President Product and Corporate Marketing at Murj
- Location
- Greenville, SC, US
- LinkedIn followers
- 500 followers
About Heather Hough
I am a transformative marketing leader with expertise in building brand awareness, boosting lead generation, and driving profitable growth for Fortune 500 brands and small to mid-size companies. I believe in harnessing data through technology to unlock powerful strategies.My diverse experience spans marketing leadership at companies large and small with domestic and global business perspectives, entrepreneurship, and ad agencies. I have a B2C and B2B marketing background across industries, including consumer goods, technology, healthcare, and professional services/finance.Areas of Expertise• Executive & Operational Leadership• Cross-Functional Leadership• Revenue Generation & Profit Growth• Digital Marketing & Transformation• Strategic Planning & Execution• Product Positioning & Brand Storytelling
Experience
Vice President Product and Corporate Marketing
Jan 2025 — Present
Education
University of North Carolina at Charlotte
Bachelor of Arts (B.A.), English Language and Literature, General
1990 — 1994
Skills
- Crm
- Business Development
- Marketing
- Marketing Communications
- New Business Development
- Marketing Research
- Digital Strategy
- Brand Management
- Cross-Functional Team Leadership
- Packaging
- Marketing Strategy
- Social Media
- Product Marketing
- Social Networking
- Online Advertising
- Integrated Marketing
- Strategic Planning
- Brand Architecture
- Strategy
- Product Development
- Advertising
- Website Development
- Market Research
- Social Media Marketing
- Email Marketing
- Management
- Business Strategy
- Leadership
- Creative Direction
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