Houck Reed

About Houck Reed

I am an executive product management and marketing leader, with deep expertise in tapping into market opportunities and driving go-to-market strategies. I am known for transforming company product campaigns, building world-class product management organizations, and launching innovative new products into the global marketplace. I am passionate about creating and executing strategies to launch new products that maximize thought leadership and result in dominant share positions.To me, that means that I take responsibility for:• identifying and developing a long-term product roadmap and executing against that plan• working closely with engineering to guide products from conception to delivery• developing solution features and end-to-end use cases• working with all stakeholders to successfully launch products and services.• partnering with customers to drive transparency and new product initiatives.Product Management and Marketing Leadership• I lead and define product strategy and vision while aligning with internal stakeholders to develop, test, brand and implement products, solutions and services.• My communication skills are polished and include the ability to deliver persuasive presentations to senior executives, board members, partners and customer stakeholders• I can set up and manage a portfolio and products within a P&L framework• Proven ability to work cross functionally in highly collaborative environmentsNew Product Introduction and Go-To-Market Strategy• I couple my problem-solving, organizational and analytical skills, with the ability to evolve product strategy based on research, data and industry trends.• Identifying and communicating target customer insights are the key to the development of innovative products and enhancements in my approach.People Management• I have launched and grown product organizations multiple times• Managed cross-functional organizations of over 100 managers as well across over 40 products

Experience

1. Principal and Owner

   Strategic Insights Group

   Jun 2017 — Present · Raleigh-Durham-Chapel Hill, NC, US

   Strategic Insights Group offers consulting, implementation and training services in business transformation, new product introduction, process improvement and product rationalization. Areas of focus include:• Introducing new products to market within context of existing product portfolios, revenue commitments and zero-sum budgets• Internal cross-functional alignment and external go-to-market execution business transformation from products to solutions and services• Identifying target market segments and mapping their growth drivers to prioritize the roadmap to their most important and pervasive problems• Transitioning product teams to agile development methodologies• Putting lifecycle management processes in place at the product portfolio level

Education

• University of Chicago

  Bachelor of Arts (BA), Economics

• Yale School of Management

  Master of Business Administration (MBA), Marketing

Skills

• Process Improvement
• Management
• Marketing
• Security
• Enterprise Software
• Voip
• Sip
• Lte
• Wireless
• Business Development
• Ip
• Mergers & Acquisitions
• Forecasting
• Go-to-Market Strategy
• Crm
• Product Lifecycle Management
• Integration
• Vendor Management
• Strategy
• Telecommunications
• Product Development
• Mobile Devices
• Product Marketing
• New Business Development
• Team Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Competitive Analysis
• Sdlc
• Product Management