Ryan Houck

eCommerce Executive | Omni Channel Growth | P&L Management | Digital Transformation | Data Driven Strategist | Global Expansion | High Performance Team Leader | Global Expansion | Customer-Centric Product Strategy

Role
Sr Director Digital and Data Analytics at Duluth Trading Company
Location
Sioux Falls, SD, US
LinkedIn followers
500 followers

About Ryan Houck

I’m an eCommerce Executive that\'s passionate about turning bold ideas into measurable growth—especially in footwear and apparel. I blend technology, marketing and operations to build omni channel experiences that delight customers and drive P&L performance.Over the past decade I’ve:• Designed & executed global digital transformations—from headless commerce architectures to seamless marketing automation integrations (Salesforce, Sterling, etc).• Owned P&L across multimillion dollar budgets, balancing aggressive revenue targets with disciplined cost controls to deliver consistent double digit ROI.• Scaled agile “pod” teams of merchandisers, UX designers, data analysts and engineers—fostering cross functional collaboration and accelerating speed to market.• Optimized customer journeys end to end: A/B testing, personalization, CRO, SEO/SEM, social and mobile commerce, resulting in 30% lift in AOV and 25% improvement in retention.• Expanded global footprints in North America, EMEA and APAC—managing local marketplaces (Amazon, Zalando), payment gateways, tax and duty calculations, and logistics integrations.• Cultivated vendor partnerships with technology and fulfillment providers—negotiating favorable terms, streamlining supply chain processes and reducing lead times by 20%.I’m equally at home diving into analytics—leveraging BI tools and customer data platforms to uncover insights and fine tune acquisition, retention and lifecycle programs—as I am inspiring my team with a clear vision for the future. I lead with high emotional intelligence, fostering a culture of curiosity, accountability and healthy competition.My leadership philosophy is simple: empower talented people with the right data, tools and autonomy to solve problems creatively, then get out of their way. I believe in rapid iteration—launch fast, learn faster—and in building modular, reusable platforms that adapt as business needs evolve.If you’re looking for someone who can architect end to end eCommerce solutions, drive omni channel growth, mentor high performing global teams and transform digital operations from the ground up, let’s connect! I’m always eager to share best practices, tackle new challenges and help brands reach the next level. Email me at: r••••••@gmail.com

Experience

  1. Sr Director Digital and Data Analytics

    Duluth Trading Company

    Jan 2025 — Present

Education

  • University of Colorado Boulder

    Bachelor of Science in Business Administration, Information Systems

Skills

  • Crm
  • Visio
  • Project Server
  • Erp
  • Microsoft Excel
  • Ms Project
  • Project Management
  • Management
  • Strategic Planning
  • Project Planning
  • Team Building
  • Sap
  • Supply Chain
  • Business Process Improvement
  • Business Process
  • Supply Chain Management
  • Business Intelligence
  • Edi
  • E-Commerce
  • Program Management
  • Process Improvement
  • Cross-Functional Team Leadership
  • Leadership
  • Vendor Management
  • Microsoft Project
  • Pmp
  • Enterprise Resource Planning (Erp)

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Ryan Houck — Sr Director Digital and Data Analytics at Duluth Trading Company in Sioux Falls, SD, US | Unifers