Katie Horning

About Katie Horning

VP of MARKETING | CREATIVE DIRECTOR | BRAND, GROWTH, & GO TO MARKET LEADERI am a VP of Marketing with 20 years of experience driving brand growth, demand generation, and go-to-market strategy across B2B, B2C, and nonprofit organizations. With 11 years as a Creative Director, I lead integrated marketing, creative operations, and digital transformation initiatives that connect storytelling with measurable business outcomes.I have partnered closely with executive leadership and C-suite stakeholders to build and scale brands, accelerate customer acquisition, and strengthen customer experience. My background spans Fortune 50 companies, mid-size businesses, and purpose-driven organizations, leading omnichannel campaigns across digital marketing, content marketing, email, social media, web, SEO and SEM, paid media, and experiential activations.With deep expertise in brand strategy, brand positioning, and brand architecture, I oversee marketing operations across the full funnel, from awareness and pipeline growth to conversion optimization and retention. I am highly fluent in marketing analytics, KPI and OKR development, ROI measurement, and budget ownership, ensuring campaigns are both creative and performance-driven.WHAT I DO• Brand strategy, positioning, and visual identity systems• Go to market strategy and growth marketing• Demand generation and customer acquisition• Integrated and omnichannel marketing campaigns• Creative direction, creative operations, and design leadership• Digital marketing including email, social, web, SEO and SEM• Content, video, and storytelling• Marketing operations, analytics, and performance optimization• Cross-functional and executive leadership• Budget, agency, and vendor managementHOW I LEADI am a collaborative and results-driven marketing leader known for clarity, accountability, and strong stakeholder management. I build and mentor high-performing teams, align marketing strategy with business goals, and encourage smart, strategic risk-taking that drives sustainable growth.PURPOSE-DRIVEN WORKI believe creativity can and should create a positive impact. I actively volunteer with organizations focused on environmental protection and community well-being, including the Midland Area Community Foundation and Little Forks Conservancy. I am especially drawn to purpose-driven brands, sustainability initiatives, and organizations committed to long-term value creation.Let’s connect if you are interested in building brands, marketing teams, and go-to-market strategies that deliver growth and meaning.

Experience

1. Director of Emerging Communities

   Chapman Foundation For Caring Communities

   Feb 2026 — Present

Education

• Ferris State University

  Bachelors, Graphic Design & Business

  2002 — 2006

Skills

• Mac
• Visual Communication
• Advertising
• Pre-Press
• Adobe Creative Suite
• Creative Direction
• Marketing Strategy
• Graphic Design
• Branding & Identity
• Flash
• Book Design
• Social Media Marketing
• Layout
• Typography
• Web Development
• Brochures
• Catalogs
• Art Direction
• Graphics
• Adobe Acrobat
• Direct Mail
• Illustration
• Indesign
• Marketing Communications
• Illustrator
• Logo Design
• Corporate Identity
• Css
• Creative Strategy
• Interaction Design
• Brand Development
• Web Design
• Photoshop