Horacio Fuentes

Export Director, North America Managing Director Austral Wines Llc @Ventisquero Wine Estates

US

Over 10 years in the U.S, Fuentes has achieved significant growth in all aspects of the business, leading the re-strategizing, planning process with Austral Wines LLC,(American importer focused on the winery luxury and premium wine segments). He assumed responsibility for key decision-making, taking chances to expand the premium business, building valuable relationships with top executives and family-owned wholesalers across the country. Since starting from the ground up in 2015, he has established a premium-focused network of 30 wholesalers.Achievements: • Top Chilean premium wine seller in the US: VWE was the top seller of premium Chilean wine in the US in 2023, according to Chilean Customs. • Top 5 Chilean luxury wine brand: VWE is one of the top five Chilean luxury wine brands in the US, according to Chilean Customs. • 2024: The United States ranked as the #1 market for VWE in premium Cabernet Sauvignon, based on export data across 50 global markets. Top activities: Managing Director, Austral Wines LLC. Responsible for driving the Company strategy to deliver profit & sales objectives on key premium brands. Lead a Senior team to planning, execution of established business plans, and help them to identify market opportunities to develop new business. Conceptualized and launched a direct-to-consumer online retail platform in the U.S, redefining customer engagement and driving incremental growth.$35K per year Lead the PR & communication strategy to the U.S. Major Magazines. Lead top international partnerships (CANADA & BRAZIL and MEXICO) to improve the export process and sales.

Pontificia Universidad Católica de Chile

Master of Business Administration (MBA), Business Administration and Management, General

Universidad Mayor

Agricultural Engineering, Economics

Pontificia Universidad Católica de Chile

Viticulture and Winemaking

Harvard Business School

Leadership