Pete Hopkins
Senior Director, Business Development @Spectrum Reach
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WORK HISTORY
Senior Director, Business Development @Spectrum Reach
New York, NY, US
Following CHTR’s acquisition of TWC, promoted to join Spectrum Reach in a corporate BD, Sales, and Partnerships role. Leverages in-depth understanding of the convergent video market to identify, and launch new businesses for ad sales, create advertiser value, and drive revenue growth. Launched and commercialized Programmatic Streaming, taking it from $0 to meaningful revenue. Designed phased strategy across demand, supply, and capabilities; built teams across Direct Sales (Agency Hold Co’s, Brand Direct, Independents), Partnership Sales (DSP, SSP, Retail Media, Political), and Account Management (Growth, Yield Monetization). Led Spectrum Reach’s Programmatic & BD group recognized by by Cablefax in 2023 as “Sales Team of the Year.” Secured SSP anchor deals (e.g, Magnite, Freewheel, PubMatic, Index) creating demand from marketplaces, SSP demand teams, and opened up direct sales opportunities. Developed joint business plans with leading and emerging DSPs and Retail Media partners. Created 8-figure annual revenue stream as architect of Addressable TV. Drove the strategy, GTM, partnerships, tech stack build, and operational infrastructure. Scaled to 9-figures with dedicated sales force. Pioneered industry and company firsts that brought C-suite vision to market; linear programmatic, deterministic attribution, STB data, outcome based currency, and interactivity, transforming how Spectrum monetized TV and streaming. Created advanced solution for movie studios leveraging historical movie purchases to inform advanced media mix, and conversion reporting. Grew revenue 6-fold; transitioned to a self-service platform. Represented sales division with JV\'s such as BlockGraph (HH identity), and Xumo (sales alignment, supply). Secured collaborations with agencies, including WPP, IPG, Omnicom Group, Publicis Groupe, Horizon. Developed deep bench of data partners (e.g, Liveramp),converted them to revenue cohorts.
EDUCATION
Towson University
BS, Business Administration; Marketing Concentration
ABOUT PETE HOPKINS
At the convergence of advanced and traditional advertising—where innovation is ongoing and teams rely on forward-thinking executives to outperform goals, Pete Hopkins is best known for building and scaling new businesses for ad sales organizations. Not one to sit by and wait for things to happen, Pete blends his leadership with a sales, tech/ data, business development, P&L, and strategy background to build scalable and profitable businesses across Streaming and Linear platforms.One critical factor in Pete’s success is his ability to create scalable solutions for Madison Avenue and high-revenue Main Street advertisers. He has been invited to share his insights at industry events, and he received NYC Television Week’s 40 Under 40 honors which celebrate “a special group of creative, imaginative, tech-savvy visionaries.”Following Charter’s acquisition of Time Warner Cable, Pete joined Spectrum Reach as the Senior Director of Business Development. In this role since 2016, he has taken a GM-level approach in launching and monetizing several company firsts, including building and scaling a Programmatic Streaming/ CTV advertising business. He also built and accelerated growth of the addressable TV business, reaching 8-figure annual revenue in 2 years. This is now a 9-figure business. Pete has also been a driving force in unifying the Spectrum Reach organization around attribution.As an Executive Director for Time Warner Cable Media Sales from 2011 to 2016, Pete led the P&L and operational turnaround of the response media business and operationalized the CEO’s vision for addressable TV. He also led his team in a cultural shift with a focus on diversity, inclusion, collaborations with civic partners, hiring and advancement equity, and mentoring.After gaining valuable experience as an Account Executive at Comcast Spotlight from 2001 to 2003, Pete joined Time Warner Cable Media Sales as a Senior Account Executive. His work across the NYC market earned him President’s Council honors for outperforming revenue targets. In 2008, he was promoted to Director of Integrated Marketing Sales where, as the primary sales contact for Madison Avenue, he was recognized as a lead evangelist for interactive media.Pete holds a B.S. in business administration with a marketing concentration from Towson University and a Digital Media Sales certification from the Interactive Advertising Bureau (IAB). He currently sits on the IAB’s Advanced TV Committee.Pete lives in the greater NYC area with his wife and three kids who keep him at the forefront of the connected TV universe.
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