Andrew Hopkinson

About Andrew Hopkinson

I build organic search programs that actually move revenue — not just rankings. Over 12 years I\'ve led SEO at every level, from hands-on execution to managing teams of managers across multi-location brands. My work sits at the intersection of strategy, operations, and technology: making organic search repeatable at a scale where most playbooks stop working. Most recently I led SEO and digital marketing at National Storage Affiliates, a publicly traded REIT with 1,600+ facilities across 42 states. I managed five senior managers, each owning their own functional area across SEO, local search, technical, reputation, and social. During my tenure we grew weekly sessions by 33% YoY, scaled page 1 Google rankings from ~1,300 to 19,200+ location-level search terms, drove completed reservations, and maintained a 100% Google review response rate against a 63% industry average. Named Employee of the Year in 2025. I\'m doing real hands-on work on where search is heading - optimizing for Google AI Overviews and Generative Engine Optimization (GEO)- because the brands I work on need to show up whether someone is typing into Google or asking an AI. Before NSA, I directed SEO for an agency serving 40+ clients, averaging 350% YoY growth in sales-qualified leads and $68M+ in client revenue in a single year. If you\'re building a multi-location brand and need someone who can lead SEO end-to-end, I\'d love to connect.

Experience

1. Director of Seo & Digital Marketing

   NSA Storage

   Oct 2023 — Present · Denver, CO, US

   Led SEO and digital marketing for National Storage Affiliates, a publicly traded REIT with 1,600+ facilities across 42 states. Managed a team of 4 Digital Marketing Managers - each owning their own functional area across SEO, Local Search + Reputation, Technical SEO, and Social Media- Architected and led a 7-brand website consolidation and migration, merging iStorage, SecurCare, Northwest Self Storage, RightSpace, Move It, Southern Self Storage, and NSA onto a single unified platform. Preserved rankings, improving crawl architecture, and enabling scalable enterprise SEO across all brands- Grew weekly shopper sessions 33% YoY, driving 7.1M+ site sessions, completed reservations, and signed leases at a 54% reservation-to-lease rate. Scaled page 1 Google rankings from ~1,300 to 19,200+ location-level search terms and grew Google Maps position #1 rankings from under 500 to a 15x increase in local visibility- Deployed AI-powered review automation across 1,600+ locations, sustaining a 100% Google response rate vs. 63% industry average, growing to all-time reviews at 4.8 stars. Led practical adoption of Google AI Overviews optimization and Generative Engine Optimization (GEO)- Owned all vendor relationships, BrightLocal, Birdeye, Semrush, Ahrefs, and delivered digital marketing training programs for field operations teams and leadership company-wide- Named Employee of the Year (2025).

Education

• Utah Valley University

  Associate of Arts and Sciences (AAS), Digital Communication and Media/Multimedia

  2011 — 2013

• Utah Valley University

  Bachelor of Science (BS), Technology Management

  2013 — 2015

Skills

• Marketing
• Audio Recording
• Total Quality Management (Tqm)
• Management
• Editing
• Online Retail
• Merchandising
• Social Networking
• Adobe Creative Suite
• Social Media Marketing
• Reporting & Analysis
• Customer Service
• Keyword Advertising
• Keyword Research
• Retail
• SEO
• E-Commerce
• Event Planning
• Project Management
• Inventory Management
• Data Analysis
• Online Marketing
• Search Engine Optimization (SEO)
• Social Media
• Electronics Repair
• Lean Six Sigma
• Leadership
• Data Entry
• Quality Assurance
• Customer Experience
• Computer Repair
• Writing
• Quality Management
• Link Building
• Keyword Generation
• Microsoft Office
• Sales
• Online Advertising
• Customer Satisfaction
• Marketing Strategy