Hope Pavela

About Hope Pavela

I am a motivated, determined, and detail-oriented Visual Merchandising Director and Buyer. I thrive in creative and passionate environments. A few of the industry skills i have gained through my experience include retail leadership and management, visual merchandising, trend forecasting and buying, inventory management, marketing, and social media. I am driven and motivated by making women feel inspired, confident, and powerful through fashion. I am always working to discover new creative ideas and solutions to continue to grow and build in my professional and personal life.

Experience

1. Visual Merchandising Director and Senior Buyer

   Inspyre Boutique

   Dec 2017 — Present · Denver, CO, US

   Managed and led a team to creatively execute bi-weekly floor sets with no planogram at 4 store locations.• Responsible for all visual aspects including window displays at 4 store locations.• Made weekly visits to each location to analyze merchandising strategy to increase sales.• Trained all Assistant Store Managers and Store Managers on visual standards with a handbook created by myself.• Attended monthly meetings at each store location to train on visual strategy and execution with all employees of the store location.• Balanced a large budget for quarterly buying trips and managed vendor relationships.• Analyzed and tracked sales on product categories to fulfill all product needs.• Researched and negotiated contracts with new brands. Placing a large focus on product margins to keep cost low without disregarding quality. This led to a large increase in sales.• Managed Social media accounts for 1 year. Providing all content and branching into new social media platforms like Instagram stories and tap to shop. This led to an increase in both brick and mortar and online sales.• Managed E-Commerce platform for 1 year and increased sales by more than 7%.• Completed weekly photo shoots to keep social media and E-commerce fresh and engaging.• Helped develop a system for clienteling as well as a highly demanded VIP program to engage more with customers and strengthen the brand.

Education

• Art Institute of Colorado

  Bachelor of Arts (B.A.)

Skills

• Merchandising
• Visual Merchandising
• Public Speaking
• Retail
• Microsoft Word
• Customer Service
• Powerpoint
• Microsoft Excel
• Microsoft Powerpoint
• Leadership
• Microsoft Office
• Fashion