Hope Liang
Senior Manager, Americas Ecommerce Merchandising and Planning @ECCO
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WORK HISTORY
Senior Manager, Americas Ecommerce Merchandising and Planning @ECCO
EDUCATION
BrainStation
Diploma, User Experience Design
George Brown Polytechnic
Certificate, Image Consulting, Fashion
University of Waterloo
Masters of, Business, Entrepreneurship and Technology (MBA-MBET)
George Brown Polytechnic
Certificate, Retail Buying, Fashion Merchandising
University of New Brunswick
Bachelor of Business Administration, Marketing and International Trade
Ryerson University
Certificate Credit, Fashion Buying
SKILLS
ABOUT HOPE LIANG
As a senior leader at ECCO, I drive the Americas eCommerce business strategy, focusing on revenue, profit targets, and premium market positioning. With over 20 years of experience in retail buying, merchandising, and product optimization, I have a proven track record of delivering results in fast-paced and dynamic environments.I am passionate about creating consumer-centric strategies that drive growth and profitability. I have successfully led buying, assortment planning, and allocation strategies for footwear, leather goods, and accessories across DTC channels, including O&O Stores and ECOM. Through enhanced, consumer-centric assortment plans, I have increased women\'s footwear DTC revenue penetration from 47% in 2021 to 52% in 2023. Additionally, I have contributed to a $575k DTC revenue growth in 2022 via strategic segmentation, promo and pricing strategy, and product selections. I hold an MBA-MBET from the University of Waterloo, a Diploma in User Experience Design from BrainStation, and a Bachelor of Business Administration from the University of New Brunswick. I am also certified in Retail Buying and Image Consulting from George Brown College Continuing Education.
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