Hope McDonald
Content and Partnerships Marketing Manager @The Perfect Rug
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WORK HISTORY
Content and Partnerships Marketing Manager @The Perfect Rug
Lead all organic social media strategy and execution across Meta (Facebook/Instagram), TikTok, and Pinterest for The Perfect Rug and sister brands, California Carpets and The Perfect Carpet.Manage content creation, scheduling, and boosting of posts to align with brand goals and seasonal campaigns.Oversee UGC and influencer collaborations with interior designers and creators, including custom rug designs for their spaces, content direction, and performance tracking.Own email marketing strategy and implementation for The Perfect Rug and The Perfect Carpet using Klaviyo—manage monthly campaigns, audience segmentation, popups, and automations.Redesigned the visual branding and content for 15+ email flows to better reflect brand aesthetics and increase engagement.Handle all aspects of social media management including community engagement, trend research, graphic design (static and video), and performance analytics.
EDUCATION
Drake University
BAJMC, Advertising
ABOUT HOPE MCDONALD
In short, I’m a digitally obsessed marketer who knows how to grab attention to promote brands.In long, I\'m a digital marketing professional who spent the past five years working as a social media manager, where I have developed a strong understanding of how social media platforms can be leveraged to drive engagement and growth. In my current role, I have been responsible for managing and executing social media campaigns across various platforms, including Facebook, Twitter, Instagram, and LinkedIn.In addition to creating and curating content, I have also developed social media strategies, monitored social media trends and analytics, and developed and executed paid social media advertising campaigns. I have a keen eye for detail and am highly skilled at crafting engaging and effective content that resonates with target audiences.
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