Hope Sloman

About Hope Sloman

In a world that is constantly evolving, it\'s crucial to adapt and innovate. At ABC15, helping local businesses thrive is our passion. We have the capability to connect with millions of viewers each month through various media channels, making our paid advertising solutions crucial for boosting local economies. We work with businesses to create customized advertising campaigns aimed at expanding reach and growing customer bases.With over 60 hours of local programming each week and 24/7 news coverage across our digital platforms, we are dedicated to delivering exceptional news and entertainment. Being an affiliate of the ABC Network and Antenna TV, we bring valuable content to our viewers and paid advertisers alike.Our digital presence is also noteworthy; abc15.com ranks as the #1 television station website in the Phoenix market, and our social media platforms on Meta, Twitter, and Instagram have higher engagement levels than any other local news outlet. This means quality, targeted ad campaigns that effectively convey your message to consumers across all platforms, whether TV or digital.

Experience

1. Account Executive

   ABC15 Arizona

   Jul 2025 — Present

   Drive revenue by selling integrated advertising solutions to local and regional businesses and agencies, aligning strategies with clients’ marketing goals.Apply the Scripps Sales Process (SSP) to assess client needs, craft customized advertising solutions, and deliver measurable ROI.Guide clients in leveraging a full spectrum of digital marketing options, including programmatic, social, and targeted online campaigns.Independently prospect, secure meetings, conduct needs analyses, develop proposals, and close new business opportunities.Analyze ratings data, market trends, and audience insights to negotiate optimal programming and advertising rates.Serve as a trusted advisor, providing exceptional client service, growing accounts, and generating referrals.Manage all aspects of client services, including media negotiations, presentation development, copywriting, and revenue collection.Maintain a robust sales pipeline using CRM tools, monitoring KPIs, and tracking activity to achieve sales targets.Collaborate on creative campaign development through client communication, storyboard creation, and production support.Build and sustain strong client relationships, including hosting events and engaging in client entertainment when appropriate.Perform routine administrative duties, such as makegood resolution and CRM system updates, ensuring seamless account management.

Skills

• Account Management
• Salesforce.com
• Lead Generation
• Advertising
• Cold Calling
• Marketing Strategy
• Sales
• Social Media
• Customer Service
• Management
• Social Networking
• Social Media Marketing
• Marketing
• Leadership
• Online Advertising
• Powerpoint
• Microsoft Excel