Hope MacKenzie
Manager, Franchise Strategy - Disney
- Role
- Manager, Franchise Strategy at The Walt Disney Studios
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Hope MacKenzie
Gregarious strategist and problem solver with a passion for entertainment and emerging…
Experience
Manager, Franchise Strategy
Apr 2022 — Present · Los Angeles, CA, US
Partnered with Disney StudioLab and Studio Technology to explore innovative pathways of short form development • Managed teams and authored the 30th anniversary program of THE NIGHTMARE BEFORE CHRISTMAS across Disney+, digital marketing, products, parks, music, and cinema partnerships, leading to a $10M theatrical rerelease and one of the most successful Disney/Fortnite video game integrations to date• Spearhead the creation of presentations for senior leadership, effectively representing key stakeholder input• Evaluate projects on the StudioLab Steering Committee for potential studio implementation• Develop comprehensive franchise guides, hosting training sessions for the international Consumer Products organization to champion character design improvement• Foster collaboration with filmmakers, production HODs, VFX teams, and Disney business units to align the creative vision of the film with the go-to-market strategy of product teams• Build film pitches of the upcoming slate at the yearly International Marketing Summit
Education
Goldsmiths, University of London
Communication and Media Studies
2015 — 2015
University of Pennsylvania
Bachelor's degree, Communication, Marketing and Messaging, German Language Studies
2013 — 2017
Skills
- Phone Skills
- Adobe Premiere Pro
- Video
- Editing
- Headshots
- Magazines
- Dance
- Camera
- Music Videos
- Writing
- Lightroom
- Telephone Skills
- Public Speaking
- Image Editing
- Photography
- Final Cut Pro
- Social Media
- Portraits
- Creative Writing
- Video Production
- Video Editing
- Premiere
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