Hope Budman

About Hope Budman

Marketing leader with 9 years of experience across food and experiential brands, specializing in CRM, lifecycle strategy, and growth marketing. I build scalable marketing systems that support acquisition, retention, and brand expansion. Passionate about connecting data and brand to drive sustainable growth.

Experience

1. Marketing Manager

   Rove

   May 2023 — Present · Costa Mesa, CA, US

   Rove is a full-service EV charging center focused on delivering a premium, community-centered charging experience. I lead marketing strategy across acquisition, retention, CRM development, and experiential initiatives- Designed and continue to manage a custom CRM system and customer rewards program within our platform, building segmented lifecycle journeys and tailored workflows to support long-term retention growth- Lead ongoing acquisition and retention initiatives that increase first-time charger sessions and strengthen repeat engagement through targeted campaigns and customer communications- Continue to grow the SMS and email subscriber base through onsite lead capture, community events, and targeted digital campaigns- Plan and execute onsite community events, attracting new audiences and driving meaningful center traffic- Designed and implemented branding and compliance sign systems for new locations, creating a scalable framework while improving cost efficiency- Partner closely with operations to align marketing strategy with daily performance targets and customer retention goals.

Education

• Aix-Marseille University

  International Business

  2015 — 2016

• San Francisco State University

  Bachelor of Science - BS, International Business

Skills

• Volunteering
• English
• French
• Microsoft Word
• Microsoft Office
• Cash Handling
• Accounting
• Research
• Public Speaking
• English to Spanish
• Powerpoint
• Microsoft Excel
• Business Statistics
• Strategic Planning
• Microsoft Powerpoint